{"id":98295,"date":"2019-11-09T00:41:17","date_gmt":"2019-11-09T08:41:17","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2019\/11\/goldman-sachs-has-created-a-market-ready-robo-advisor"},"modified":"2019-11-09T01:43:58","modified_gmt":"2019-11-09T09:43:58","slug":"goldman-sachs-has-created-a-market-ready-robo-advisor","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2019\/11\/goldman-sachs-has-created-a-market-ready-robo-advisor","title":{"rendered":"Goldman Sachs has created a market-ready robo advisor"},"content":{"rendered":"

<\/a><\/p>\n

If Goldman Sachs\u2019 new tool launches through Marcus, a human-digital hybrid approach would be a wise choice.<\/p>\n

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Goldman Sachs created a market-ready robo advisor and is mulling how to launch it, Financial Planning reports<\/a>. The automated platform will represent Goldman\u2019s digital entry into the smaller investor market, per Rachel Schnoll \u2014 who recently became the head<\/a> of Goldman\u2019s FinLife CX RIA platform \u2014 as cited by Financial Planning. The new robo advisor may be built in part on algorithms that Goldman acquired from financial life management firm United Capital, when it acquired<\/a> the company for $750 million in May.<\/p>\n

The new robo advisor could be introduced to the market via Goldman\u2019s Marcus segment \u2014 here\u2019s why it would be a good match. Goldman could extend a portion of the personal touch it brings to its Private Wealth Management clients to Marcus clients by offering them financial advice via the new robo advisor.<\/p>\n

This could help elevate the bank\u2019s play to target more retail banking customers, and could make up for the fact that the high interest rate Marcus boasts slipped<\/a> from 2.25% to 1.9%<\/a> since July. But Marcus isn\u2019t the only potential route to market: Goldman is also considering launching its robo tech to financial advisors on the United Capital platform, per Schnoll.<\/p>\n","protected":false},"excerpt":{"rendered":"

If Goldman Sachs\u2019 new tool launches through Marcus, a human-digital hybrid approach would be a wise choice. Goldman Sachs created a market-ready robo advisor and is mulling how to launch it, Financial Planning reports. The automated platform will represent Goldman\u2019s digital entry into the smaller investor market, per Rachel Schnoll \u2014 who recently became the [\u2026]<\/p>\n","protected":false},"author":534,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,41,6],"tags":[],"class_list":["post-98295","post","type-post","status-publish","format-standard","hentry","category-finance","category-information-science","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/98295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/534"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=98295"}],"version-history":[{"count":10,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/98295\/revisions"}],"predecessor-version":[{"id":98318,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/98295\/revisions\/98318"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=98295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=98295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=98295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}