{"id":97074,"date":"2019-10-05T13:42:33","date_gmt":"2019-10-05T20:42:33","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2019\/10\/the-north-faces-high-tech-futurelight-jackets-are-finally-here"},"modified":"2019-10-05T13:42:33","modified_gmt":"2019-10-05T20:42:33","slug":"the-north-faces-high-tech-futurelight-jackets-are-finally-here","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2019\/10\/the-north-faces-high-tech-futurelight-jackets-are-finally-here","title":{"rendered":"The North Face\u2019s high-tech Futurelight jackets are finally here"},"content":{"rendered":"

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Another interesting aspect of The North Face\u2019s latest fabric tech is that it developed it with sustainability in mind. The company said that every Futurelight garment will be produced at a solar-powered factory, and they\u2019ll be made from recycled materials and will go through a process that cuts chemical consumption. In other words, not only are waterproof, lightweight and comfortable, but they\u2019re good for the environment, as well. (Or at least, not as bad as a lot of other synthetic fabrics.) <\/p>\n

To celebrate the launch of Futurelight, The North Face built an elaborate art installation in New York City. In it, you could see its new high-tech jackets floating underneath thinly disguised marketing messages like, \u201cWHAT IF WATERPROOF GEAR KEPT YOU DRY INSIDE AND OUT?\u201d and \u201cWHAT IF BREATHABILITY IS THE BREAKTHROUGH.\u201d There was also a giant triangle displaying images of snow-covered mountains and other outdoor<\/a> scenes. Of course, it was all relevant to what The North Face is known for: making clothes for adventurous people.<\/p>\n

The North Face\u2019s Futurelight jacket collection is available now on its site<\/a>, with the men\u2019s Flight Series jackets starting at a cool $280<\/a>. And, eventually, The North Face plans to put the technology in other gear, including tents, gloves and more.<\/p>\n","protected":false},"excerpt":{"rendered":"

Another interesting aspect of The North Face\u2019s latest fabric tech is that it developed it with sustainability in mind. The company said that every Futurelight garment will be produced at a solar-powered factory, and they\u2019ll be made from recycled materials and will go through a process that cuts chemical consumption. In other words, not only [\u2026]<\/p>\n","protected":false},"author":513,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1635,17],"tags":[],"class_list":["post-97074","post","type-post","status-publish","format-standard","hentry","category-materials","category-sustainability"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/97074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/513"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=97074"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/97074\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=97074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=97074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=97074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}