{"id":9285,"date":"2013-12-08T17:24:10","date_gmt":"2013-12-09T01:24:10","guid":{"rendered":"http:\/\/lifeboat.com\/blog\/?p=9285"},"modified":"2017-04-25T04:22:55","modified_gmt":"2017-04-25T11:22:55","slug":"the-hobbit-and-enders-game-are-making-3d-printing-hollywoods-smartest-new-marketing-tool","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2013\/12\/the-hobbit-and-enders-game-are-making-3d-printing-hollywoods-smartest-new-marketing-tool","title":{"rendered":"\u2018The Hobbit\u2019 and \u2018Ender\u2019s Game\u2019 are making 3D printing Hollywood\u2019s smartest new marketing tool"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"single\" id=\"image-97531\" style=\"left: 0px; top: 0px;\" alt=\"\u2018The Hobbit\u2019 and \u2018Ender\u2019s Game\u2019 are making 3D printing Hollywood\u2019s smartest new\u00a0marketing\u00a0tool\" src=\"\" width=\"558\" height=\"398\" data-size=\"single\" \/><\/p>\n<p><span class=\"the-time\" title=\"2013-12-04T08:16:12+00:00\">December 4, 2013 8:16 AM<\/span><br \/>\n<span class=\"the-author\"><\/span><\/p>\n<div class=\"author-profile\">\n<div class=\"author-information\">\n<div class=\"author-name\"><a href=\"http:\/\/venturebeat.com\/author\/rbilton\/\" rel=\"author me\"> Ricardo Bilton <\/a><\/div>\n<div class=\"author-name\">\n<p>Hollywood, despite being ancient and entrenched, is embracing 3D printing in a big way.<\/p>\n<p>To help market <em>The Hobbit: Desolation of Smaug<\/em>, Warner Bros. will offer fans digital blueprints of \u201cThe Key to Erebor,\u201d a key item from the series, which fans can 3D print on their own or send to a company like Shapeways to print for them.<\/p>\n<p>And the <em>Hobbit<\/em> is not alone. With<em> Ender\u2019s Game<\/em>, released last month, <a href=\"http:\/\/sandboxr.com\/\" target=\"_blank\">Hollywood tapped 3D printing company Sandboxr<\/a> to make 3D-printed replicas of the film\u2019s ships, which fans could tweak and customize to their liking.<\/p>\n<p><a href=\"http:\/\/venturebeat.com\/2013\/12\/04\/the-hobbit-and-enders-game-are-making-3d-printing-hollywoods-smartest-new-marketing-tool\/\" target=\"_blank\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>December 4, 2013 8:16 AM Ricardo Bilton Hollywood, despite being ancient and entrenched, is embracing 3D printing in a big way. To help market The Hobbit: Desolation of Smaug, Warner Bros. will offer fans digital blueprints of \u201cThe Key to Erebor,\u201d a key item from the series, which fans can 3D print on their own [\u2026]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1489,1509,42],"tags":[],"class_list":["post-9285","post","type-post","status-publish","format-standard","hentry","category-3d-printing","category-entertainment","category-media-arts"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/9285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=9285"}],"version-history":[{"count":1,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/9285\/revisions"}],"predecessor-version":[{"id":47376,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/9285\/revisions\/47376"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=9285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=9285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=9285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}