{"id":89937,"date":"2019-04-25T02:02:32","date_gmt":"2019-04-25T09:02:32","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2019\/04\/the-future-of-shopping-is-already-happening-in-china"},"modified":"2019-04-25T02:02:32","modified_gmt":"2019-04-25T09:02:32","slug":"the-future-of-shopping-is-already-happening-in-china","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2019\/04\/the-future-of-shopping-is-already-happening-in-china","title":{"rendered":"The Future of Shopping Is Already Happening in China"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/the-future-of-shopping-is-already-happening-in-china2.jpg\"><\/a><\/p>\n<p>China\u2019s Gen Z isn\u2019t impressed by glitzy brand names and traditional advertising campaigns. Many are looking beyond the physical stores and e-commerce portals their predecessors preferred. They\u2019re buying goods suggested by social media influencers known as wanghong. And they\u2019re using messaging, short videos, livestreaming, and social media apps as gateways to making those purchases.<\/p>\n<hr>\n<p>Traditional retail and e-commerce hold little interest for consumers who are wedded to smartphones and take their cues from influencers.<\/p>\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2019-04-24\/china-s-gen-z-skips-the-stores-and-shops-on-social-media\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div style=\"clear:both;\">Read more<\/div>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>China\u2019s Gen Z isn\u2019t impressed by glitzy brand names and traditional advertising campaigns. Many are looking beyond the physical stores and e-commerce portals their predecessors preferred. They\u2019re buying goods suggested by social media influencers known as wanghong. And they\u2019re using messaging, short videos, livestreaming, and social media apps as gateways to making those purchases. Traditional [\u2026]<\/p>\n","protected":false},"author":417,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1512],"tags":[],"class_list":["post-89937","post","type-post","status-publish","format-standard","hentry","category-futurism","category-mobile-phones"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/89937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/417"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=89937"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/89937\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=89937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=89937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=89937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}