{"id":89681,"date":"2019-04-18T09:02:23","date_gmt":"2019-04-18T16:02:23","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2019\/04\/adidas-unveils-running-shoes-that-never-have-to-be-thrown-away"},"modified":"2019-04-18T09:02:23","modified_gmt":"2019-04-18T16:02:23","slug":"adidas-unveils-running-shoes-that-never-have-to-be-thrown-away","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2019\/04\/adidas-unveils-running-shoes-that-never-have-to-be-thrown-away","title":{"rendered":"Adidas unveils running shoes that never have to be thrown away"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/yJUPdGQCTSk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>The Futurecraft Loop performance running shoes can be returned to Adidas, where they will be ground up to make more shoes, again and again.<\/strong><\/p>\n<p>So, recycling is a mess. Manufacturers have sold us on the idea that it\u2019s the consumer\u2019s responsibility to recycle the manufacturer\u2019s product, ostensibly relieving the manufacturer of responsibility for all the trash their products generate. Meanwhile, despite many of us trying our best to uphold our end of the deal, recycling is complicated \u2013 and in the end, <a href=\"https:\/\/news.nationalgeographic.com\/2017\/07\/plastic-produced-recycling-waste-ocean-trash-debris-environment\/\">91 percent<\/a> of plastic, for example, is <em>not<\/em> recycled.<\/p>\n<p>Given plastic\u2019s nearly eternal durability, it\u2019s little wonder that we\u2019re finding it literally everywhere on the planet. And we keep making new plastic at a prodigious rate \u2013 National Geographic <a href=\"https:\/\/news.nationalgeographic.com\/2017\/07\/plastic-produced-recycling-waste-ocean-trash-debris-environment\/\">notes<\/a> that \u201cIf present trends continue, by 2050, there will be 12 billion metric tons of plastic in landfills.\u201d<\/p>\n<p><a href=\"https:\/\/www.treehugger.com\/sustainable-fashion\/adidas-futurecraft-loop-fully-recyclable-shoe.html\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div style=\"clear:both;\">Read more<\/div>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Futurecraft Loop performance running shoes can be returned to Adidas, where they will be ground up to make more shoes, again and again. So, recycling is a mess. Manufacturers have sold us on the idea that it\u2019s the consumer\u2019s responsibility to recycle the manufacturer\u2019s product, ostensibly relieving the manufacturer of responsibility for all the [\u2026]<\/p>\n","protected":false},"author":513,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1635,17],"tags":[],"class_list":["post-89681","post","type-post","status-publish","format-standard","hentry","category-materials","category-sustainability"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/89681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/513"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=89681"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/89681\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=89681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=89681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=89681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}