{"id":86361,"date":"2019-01-03T12:58:43","date_gmt":"2019-01-03T20:58:43","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/?p=86361"},"modified":"2019-01-03T12:58:43","modified_gmt":"2019-01-03T20:58:43","slug":"magic-whale-formula","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2019\/01\/magic-whale-formula","title":{"rendered":"Magic Whale Formula"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><\/figure>\n\n\n\n<p><strong>The 3 key ingredients for attracting investors to your crowdfunding (ICO\/STO) campaign <\/strong><br><\/p>\n\n\n\n<p><em>Below is a redacted and slightly edited and updated version of a memo provided to a client regarding how to attract investors to their business, in mid 2017. For background, they\u2019re a 5 year old private investment firm, whose stock is traded OTC and who invest in startups focused on blockchain tech. To further this model they were exploring additional ways to raise capital, specifically to acquire more startups. Below is a high level framework of what investor \u201cwhales\u201d are looking for. This is not investment advice. These are redacted insights into what you should be considering if you\u2019re looking to also engage potential investors in your business enterprise. <\/em><br><\/p>\n\n\n\n<p><em>If you don\u2019t have time to read it all, I\u2019ll summarize: It still takes money to make money. <\/em><br><\/p>\n\n\n\n<p><em>Note \u2014 all crowdfunding campaigns (regardless of if you call them ICOs \/ STOs) require a legitimate business model, tangible solutions to real problems, market size worth investing in and the potential for 100x returns. Otherwise, whales aren\u2019t interested in 10x returns. <\/em><br><\/p><div class=\"more-link-wrapper\"> <a class=\"more-link\" href=\"https:\/\/lifeboat.com\/blog\/2019\/01\/magic-whale-formula\">Continue reading \u201cMagic Whale Formula\u201d | &gt;<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>The 3 key ingredients for attracting investors to your crowdfunding (ICO\/STO) campaign Below is a redacted and slightly edited and updated version of a memo provided to a client regarding how to attract investors to their business, in mid 2017. For background, they\u2019re a 5 year old private investment firm, whose stock is traded OTC [\u2026]<\/p>\n","protected":false},"author":506,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,1761,45],"tags":[2275,233,1416,2974,3233,3232],"class_list":["post-86361","post","type-post","status-publish","format-standard","hentry","category-business","category-cryptocurrencies","category-finance","tag-crowdfunding","tag-entrepreneurship","tag-fundraising","tag-icos","tag-startup-capital","tag-stos"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/86361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/506"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=86361"}],"version-history":[{"count":1,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/86361\/revisions"}],"predecessor-version":[{"id":86363,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/86361\/revisions\/86363"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=86361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=86361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=86361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}