{"id":83584,"date":"2018-10-14T21:03:42","date_gmt":"2018-10-15T04:03:42","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2018\/10\/tesla-software-could-completely-shake-up-the-auto-industry"},"modified":"2018-10-17T20:46:11","modified_gmt":"2018-10-18T03:46:11","slug":"tesla-software-could-completely-shake-up-the-auto-industry","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2018\/10\/tesla-software-could-completely-shake-up-the-auto-industry","title":{"rendered":"Tesla Software Could Completely Shake Up the Auto Industry"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/tesla-software-could-completely-shake-up-the-auto-industry.jpeg\"><\/a><\/p>\n<p>Tesla is <a href=\"https:\/\/www.inverse.com\/article\/45673-tesla-ford-most-successful-american-car-companies\">shaking up<\/a> the automotive industry. But which of Tesla\u2019s products and features are doing the disrupting, and who will be affected? A recent article by <a href=\"https:\/\/www.ben-evans.com\/benedictevans\/2018\/8\/29\/tesla-software-and-disruption\" target=\"_blank\" rel=\"noopener\">Benedict Evans<\/a> delves into the details of this automotive disruption with comparisons to similar shake ups in the tech industry.<\/p>\n<p>Evans uses the disruptive wave that Apple unleashed on Palm, Nokia, and other makers of previous-generation cell phones as an analogy. \u201cWhen Nokia\u2019s people looked at the first iPhone, they saw a not-great phone with some cool features that they were going to build too, being produced at a small fraction of the volumes they were selling,\u201d he writes. \u201cWhen many car company people look at a Tesla, they see a not-great car with some cool features that they\u2019re going to build too, being produced at a small fraction of the volumes they\u2019re selling.\u201d<\/p>\n<p>But can Tesla be considered the Apple of the auto industry, and if so, what would that mean? Disruption occurs when a new technology or concept changes the basis of competition in a field. However, not every new technology turns out to be disruptive. \u201cSome things do not change the basis of competition enough, and for some things the incumbents are able to learn and absorb the new concept instead,\u201d writes Evans, noting that business professor <a href=\"https:\/\/online.campbellsville.edu\/business\/sustaining-innovation-vs-disruptive-innovation\/\" target=\"_blank\" rel=\"noopener\">Clay Christensen<\/a> calls this \u201csustaining innovation\u201d as opposed to \u201cdisruptive innovation\u201d.<\/p>\n<p><!-- Link: <a href=\"https:\/\/www.inverse.com\/article\/49652-tesla-software-shake-up-auto-industry\">https:\/\/www.inverse.com\/article\/49652-tesla-software-shake-up-auto-industry<\/a> --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesla is shaking up the automotive industry. But which of Tesla\u2019s products and features are doing the disrupting, and who will be affected? A recent article by Benedict Evans delves into the details of this automotive disruption with comparisons to similar shake ups in the tech industry. Evans uses the disruptive wave that Apple unleashed [\u2026]<\/p>\n","protected":false},"author":396,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,1512,17,1491],"tags":[],"class_list":["post-83584","post","type-post","status-publish","format-standard","hentry","category-business","category-mobile-phones","category-sustainability","category-transportation"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/83584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=83584"}],"version-history":[{"count":1,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/83584\/revisions"}],"predecessor-version":[{"id":83733,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/83584\/revisions\/83733"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=83584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=83584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=83584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}