{"id":82863,"date":"2018-09-21T07:42:43","date_gmt":"2018-09-21T14:42:43","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2018\/09\/how-cognitive-computing-can-make-you-a-better-marketer"},"modified":"2018-09-25T11:26:44","modified_gmt":"2018-09-25T18:26:44","slug":"how-cognitive-computing-can-make-you-a-better-marketer","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2018\/09\/how-cognitive-computing-can-make-you-a-better-marketer","title":{"rendered":"How Cognitive Computing Can Make You a Better Marketer"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/how-cognitive-computing-can-make-you-a-better-marketer.jpg\"><\/a><\/p>\n<blockquote><p>Since cognitive computing can process massive amounts of data that no human could ever digest and imitate the human brain like no computer system ever has, the technology has amazing potential to amplify our abilities \u2014 not replace us \u2014 and help us make better, data-driven decisions. <\/p><\/blockquote>\n<p>As marketers, we always want to get better. Refining our process and strategy to solve our customers\u2019 problems is our mission. But to understand which tactics actually work and which ones don\u2019t, we usually need to analyze huge sets of complex data.<\/p>\n<p>Data analysis can seem like a tall task, especially if you\u2019re more of a creative marketer. But today, cognitive computing can crunch the numbers for you, helping you make better decisions faster, and hone important aspects of your brand, like brand voice, reporting, and customer support.<\/p>\n<p><!-- Link: <a href=\"https:\/\/blog.hubspot.com\/marketing\/cognitive-computing\">https:\/\/blog.hubspot.com\/marketing\/cognitive-computing<\/a> --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since cognitive computing can process massive amounts of data that no human could ever digest and imitate the human brain like no computer system ever has, the technology has amazing potential to amplify our abilities \u2014 not replace us \u2014 and help us make better, data-driven decisions. As marketers, we always want to get better. [\u2026]<\/p>\n","protected":false},"author":396,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1523,47],"tags":[],"class_list":["post-82863","post","type-post","status-publish","format-standard","hentry","category-computing","category-neuroscience"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/82863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=82863"}],"version-history":[{"count":1,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/82863\/revisions"}],"predecessor-version":[{"id":83061,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/82863\/revisions\/83061"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=82863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=82863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=82863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}