{"id":82565,"date":"2018-09-14T06:22:34","date_gmt":"2018-09-14T13:22:34","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2018\/09\/ryff-lets-advertisers-place-any-virtual-object-into-commercials-and-films"},"modified":"2018-09-15T12:08:58","modified_gmt":"2018-09-15T19:08:58","slug":"ryff-lets-advertisers-place-any-virtual-object-into-commercials-and-films","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2018\/09\/ryff-lets-advertisers-place-any-virtual-object-into-commercials-and-films","title":{"rendered":"Ryff lets advertisers place any virtual object into commercials and films"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/ryff-lets-advertisers-place-any-virtual-object-into-commercials-and-films.jpg\"><\/a><\/p>\n<p><a href=\"http:\/\/ryff.co\" target=\"_blank\" rel=\"noopener\">Ryff<\/a> has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-Cola, in a scene in a movie or a TV show.<\/p>\n<p>Los Angeles-based Ryff has figured out how to do this digitally with cloud technology. Ryff figures out the places in video content where virtual objects can be placed in a scene where they seem like they are a natural part of the environment. That means the objects have to be rendered realistically enough so they can be mistaken for being part of a real scene, as recorded in a movie or TV show or a commercial, said Roy Taylor, CEO of Ryff, at an event on Thursday evening.<\/p>\n<p>\u201cWe are on a new platform that makes images intelligent,\u201d Taylor said. \u201cRyff is the world\u2019s first image technology company using AI and visual computing to change the way we experience entertainment.\u201d<\/p>\n<p><!-- Link: <a href=\"https:\/\/venturebeat.com\/2018\/09\/13\/ryff-lets-advertisers-place-any-virtual-object-into-commercials-and-films\/\">https:\/\/venturebeat.com\/2018\/09\/13\/ryff-lets-advertisers-pla...and-films\/<\/a> --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-Cola, in a scene in a movie or a TV show. Los Angeles-based Ryff has figured out how to do this digitally [\u2026]<\/p>\n","protected":false},"author":367,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1509,6],"tags":[],"class_list":["post-82565","post","type-post","status-publish","format-standard","hentry","category-entertainment","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/82565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/367"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=82565"}],"version-history":[{"count":1,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/82565\/revisions"}],"predecessor-version":[{"id":82630,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/82565\/revisions\/82630"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=82565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=82565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=82565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}