{"id":73327,"date":"2017-10-16T03:42:32","date_gmt":"2017-10-16T10:42:32","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2017\/10\/why-is-it-so-hard-to-ditch-apple-amazon-google-and-facebook"},"modified":"2017-10-16T03:42:32","modified_gmt":"2017-10-16T10:42:32","slug":"why-is-it-so-hard-to-ditch-apple-amazon-google-and-facebook","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2017\/10\/why-is-it-so-hard-to-ditch-apple-amazon-google-and-facebook","title":{"rendered":"Why is it so hard to ditch Apple, Amazon, Google and Facebook?"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/why-is-it-so-hard-to-ditch-apple-amazon-google-and-facebook.jpg\"><\/a><\/p>\n<p>In his new book, The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, Galloway, an entrepreneur and professor at NYU Stern, provides a perceptive analysis of the four-horse race to become the first trillion-dollar company. In a casually incisive style, he uncovers how each of these companies have deployed iconic leadership, technology, storytelling, fearless innovation, lightning execution \u2014 and blatant plagiarism- to devastating effect.<\/p>\n<hr>\n<p>From 2013 to 2017, the combined market capitalisation of Apple, Amazon, Facebook and Google increased in size by the GDP of Russia \u2013 $1.4 trillion. And the power of The Four keeps on growing.<\/p>\n<p><!-- Link: <a href=\"http:\/\/www.wired.co.uk\/article\/scott-galloway-the-four-book-review\">http:\/\/www.wired.co.uk\/article\/scott-galloway-the-four-book-review<\/a> --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In his new book, The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, Galloway, an entrepreneur and professor at NYU Stern, provides a perceptive analysis of the four-horse race to become the first trillion-dollar company. In a casually incisive style, he uncovers how each of these companies have deployed iconic leadership, technology, storytelling, [\u2026]<\/p>\n","protected":false},"author":417,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1522],"tags":[],"class_list":["post-73327","post","type-post","status-publish","format-standard","hentry","category-biotech-medical","category-innovation"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/73327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/417"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=73327"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/73327\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=73327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=73327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=73327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}