{"id":245621,"date":"2026-10-19T01:02:37","date_gmt":"2026-10-19T06:02:37","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2026\/10\/why-im-not-marketing-my-next-game"},"modified":"2026-10-19T01:02:37","modified_gmt":"2026-10-19T06:02:37","slug":"why-im-not-marketing-my-next-game","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2026\/10\/why-im-not-marketing-my-next-game","title":{"rendered":"Why I\u2019m Not \u201cMarketing\u201d My Next Game"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/VWHC9ctyNks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Indie game marketing is changing now that AI can clone a game in a day. Wishlist Battle Barn here: <a href=\"https:\/\/store.steampowered.com\/app\/1305780\/Battle_Barn_Tac\">https:\/\/store.steampowered.com\/app\/1305780\/Battle_Barn_Tac<\/a>\u2026<\/p>\n<p>Grab my FREE game design doc template here:<br \/>\n<a href=\"https:\/\/docs.google.com\/document\/d\/1_\">https:\/\/docs.google.com\/document\/d\/1_<\/a>\u2026 ** FOLLOW ME: ** Twitter: <a href=\"https:\/\/twitter.com\/timruswick\">https:\/\/twitter.com\/timruswick<\/a> Instagram: <img class=\"\" alt=\"\"> \/ timruswick TikTok: <img class=\"\" alt=\"\"> \/ timruswick Join our Discord: <img class=\"\" alt=\"\"> \/ discord Timestamps: 0:00 (Intro) 1:16 (The Old Indie Marketing Playbook) 2:17 (Cloning and Next Fest Demos) 3:09 (Store Pages, Hooks and Viral Clips) 4:03 (Where Game Clones Show Up) 5:13 (Who\u2019s Actually Cloning Indie Games) 6:13 (Three Ways to Market Around Clones) 6:45 (My Indie Game Launch Plan) 7:27 (Indie Game Marketing in the Age of AI) 8:00 (Old Marketing vs New Marketing) 8:44 (The Future of Indie Game Marketing) <\/p>\n<p>FOLLOW ME:<br \/> Twitter: <a href=\"https:\/\/twitter.com\/timruswick\">https:\/\/twitter.com\/timruswick<\/a>.<br \/> Instagram: \/ timruswick.<br \/> TikTok: \/ timruswick.<\/p>\n<p>Join our Discord:<br \/> \/ discord.<\/p>\n<p>Timestamps:<br \/> 0:00 (Intro)<br \/> 1:16 (The Old Indie Marketing Playbook)<br \/> 2:17 (Cloning and Next Fest Demos)<br \/> 3:09 (Store Pages, Hooks and Viral Clips)<br \/> 4:03 (Where Game Clones Show Up)<br \/> 5:13 (Who\u2019s Actually Cloning Indie Games)<br \/> 6:13 (Three Ways to Market Around Clones)<br \/> 6:45 (My Indie Game Launch Plan)<br \/> 7:27 (Indie Game Marketing in the Age of AI)<br \/> 8:00 (Old Marketing vs New Marketing)<br \/> 8:44 (The Future of Indie Game Marketing) <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indie game marketing is changing now that AI can clone a game in a day. Wishlist Battle Barn here: https:\/\/store.steampowered.com\/app\/1305780\/Battle_Barn_Tac\u2026 Grab my FREE game design doc template here: https:\/\/docs.google.com\/document\/d\/1_\u2026 ** FOLLOW ME: ** Twitter: https:\/\/twitter.com\/timruswick Instagram: \/ timruswick TikTok: \/ timruswick Join our Discord: \/ discord Timestamps: 0:00 (Intro) 1:16 (The Old Indie Marketing Playbook) [\u2026]<\/p>\n","protected":false},"author":427,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1509,6],"tags":[],"class_list":["post-245621","post","type-post","status-publish","format-standard","hentry","category-biotech-medical","category-entertainment","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/245621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=245621"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/245621\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=245621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=245621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=245621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}