{"id":243729,"date":"2026-09-07T13:06:11","date_gmt":"2026-09-07T18:06:11","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2026\/09\/whats-the-deal"},"modified":"2026-09-07T13:06:11","modified_gmt":"2026-09-07T18:06:11","slug":"whats-the-deal","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2026\/09\/whats-the-deal","title":{"rendered":"What\u2019s the deal?"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/dealroom-co5.jpg\"><\/a><\/p>\n<p><strong><\/strong> <a href=\"https:\/\/app.dealroom.co\/companies\/ineffable_intelligence\" target=\"_blank\" rel=\"noopener noreferrer\">Ineffable Intelligence<\/a>, a UK-based AI startup led by former <a href=\"https:\/\/app.dealroom.co\/companies\/deepmind\" target=\"_blank\" rel=\"noopener noreferrer\">Google DeepMind<\/a> researcher <a href=\"https:\/\/app.dealroom.co\/people\/david_silver_4\" target=\"_blank\" rel=\"noopener noreferrer\">David Silver<\/a>, has assembled a team of cofounders and hires drawn from <a href=\"https:\/\/app.dealroom.co\/companies\/deepmind_1\" target=\"_blank\" rel=\"noopener noreferrer\">DeepMind<\/a>, <a href=\"https:\/\/app.dealroom.co\/companies\/instadeep_1\" target=\"_blank\" rel=\"noopener noreferrer\">InstaDeep<\/a>, and venture firm <a href=\"https:\/\/app.dealroom.co\/investors\/flying_fish_1_1\" target=\"_blank\" rel=\"noopener noreferrer\">Flying Fish<\/a>. The company aims to build AI superintelligence using reinforcement learning, the training technique with which Silver is closely associated.<\/p>\n<p><strong>Why now?<\/strong> Ineffable was incorporated in November 2025, and Silver became a director in January 2026 after leaving DeepMind. It joins a wave of \u201cneolabs\u201d \u2014 frontier AI startups founded largely by veterans of DeepMind, <a href=\"https:\/\/app.dealroom.co\/companies\/openai\" target=\"_blank\" rel=\"noopener noreferrer\">OpenAI<\/a>, and <a href=\"https:\/\/app.dealroom.co\/companies\/anthropic1\" target=\"_blank\" rel=\"noopener noreferrer\">Anthropic<\/a> over the past two years.<\/p>\n<p><strong>What\u2019s the endgame?<\/strong> Like its peers, Ineffable\u2019s stated mission is to create AI superintelligence. In reinforcement learning, a model learns by trial and error to maximise a reward set by its trainer \u2014 actions that earn rewards get reinforced, while others fade, a process loosely akin to operant conditioning in psychology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ineffable Intelligence, a UK-based AI startup led by former Google DeepMind researcher David Silver, has assembled a team of cofounders and hires drawn from DeepMind, InstaDeep, and venture firm Flying Fish. The company aims to build AI superintelligence using reinforcement learning, the training technique with which Silver is closely associated. Why now? Ineffable was incorporated [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-243729","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/243729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=243729"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/243729\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=243729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=243729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=243729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}