{"id":243023,"date":"2026-08-21T13:04:22","date_gmt":"2026-08-21T18:04:22","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2026\/08\/d2d-satellite-connectivity-the-16-point-performance-gap-buyers-are-ignoring"},"modified":"2026-08-21T13:04:22","modified_gmt":"2026-08-21T18:04:22","slug":"d2d-satellite-connectivity-the-16-point-performance-gap-buyers-are-ignoring","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2026\/08\/d2d-satellite-connectivity-the-16-point-performance-gap-buyers-are-ignoring","title":{"rendered":"D2D Satellite Connectivity: The 16-Point Performance Gap Buyers Are Ignoring"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/d2d-satellite-connectivity-the-16-point-performance-gap-buyers-are-ignoring.jpg\"><\/a><\/p>\n<p>A global survey of 600 IoT decision-makers found that 91% plan to adopt direct-to-device (D2D) satellite connectivity within 18 months. But organizations already blending satellite and cellular report increased progress at a rate 16 points higher than terrestrial-only users, 86% versus 70%. The gap already exists. Most buyers are still treating adoption as a future decision rather than a current one.<\/p>\n<p><strong>D2D satellite connectivity<\/strong> is heading toward near-universal adoption on paper, but the buyers who already made the move are quietly pulling ahead of everyone still planning to. Viasat and Vanson Bourne surveyed 600 IoT decision-makers across agriculture, energy, transport and logistics, mining, and utilities, and found that organizations blending satellite and cellular connectivity report increased progress at 86%, compared with 70% for organizations relying on terrestrial-only networks, according to <a href=\"https:\/\/iottechnews.com\/news\/direct-to-satellite-report-indicates-decision-maker-interest\/\" target=\"_blank\" rel=\"noopener\">IoT Tech News\u2019 coverage of the report<\/a>.<\/p>\n<p>The headline figure from the Viasat-commissioned study, conducted by Vanson Bourne, is that 91% of decision-makers plan to adopt D2D IoT devices within 18 months, with 69% planning adoption within 12 months and 32% within just six, according to <a href=\"https:\/\/www.viasat.com\/news\/latest-news\/enterprise\/2026\/d2d-mass-adoption-industrial-satellite-iot\/\" target=\"_blank\" rel=\"noopener\">Viasat\u2019s own release<\/a>. That number is genuinely significant. D2D satellite connectivity, enabled by 3GPP\u2019s Release 17 standard for narrowband non-terrestrial networks, lets a device with a standard cellular chipset connect to satellite without a separate terminal, gateway, or bespoke hardware, removing what used to be the single biggest cost barrier to satellite IoT.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A global survey of 600 IoT decision-makers found that 91% plan to adopt direct-to-device (D2D) satellite connectivity within 18 months. But organizations already blending satellite and cellular report increased progress at a rate 16 points higher than terrestrial-only users, 86% versus 70%. The gap already exists. Most buyers are still treating adoption as a future [\u2026]<\/p>\n","protected":false},"author":747,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497,1506],"tags":[],"class_list":["post-243023","post","type-post","status-publish","format-standard","hentry","category-energy","category-food"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/243023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/747"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=243023"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/243023\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=243023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=243023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=243023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}