{"id":232077,"date":"2026-02-25T14:16:08","date_gmt":"2026-02-25T20:16:08","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2026\/02\/the-worlds-most-elusive-colour-is-worth-billions-if-we-can-find-it"},"modified":"2026-02-25T14:16:08","modified_gmt":"2026-02-25T20:16:08","slug":"the-worlds-most-elusive-colour-is-worth-billions-if-we-can-find-it","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2026\/02\/the-worlds-most-elusive-colour-is-worth-billions-if-we-can-find-it","title":{"rendered":"The world\u2019s most elusive colour is worth billions \u2014 if we can find it"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/the-worlds-most-elusive-colour-is-worth-billions-if-we-can-find-it.jpg\"><\/a><\/p>\n<p>The discovery of bright yet stable pigments is vanishingly rare, making them hugely valuable. Now chemist Mas Subramanian is unpicking the atomic code of colour and homing in on our most-wanted hue<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The discovery of bright yet stable pigments is vanishingly rare, making them hugely valuable. Now chemist Mas Subramanian is unpicking the atomic code of colour and homing in on our most-wanted hue<\/p>\n","protected":false},"author":599,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-232077","post","type-post","status-publish","format-standard","hentry","category-futurism"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/232077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/599"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=232077"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/232077\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=232077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=232077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=232077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}