{"id":219399,"date":"2025-08-05T00:06:46","date_gmt":"2025-08-05T05:06:46","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2025\/08\/apple-ceo-ai-is-as-big-or-bigger-than-the-internet-smartphones"},"modified":"2025-08-05T00:06:46","modified_gmt":"2025-08-05T05:06:46","slug":"apple-ceo-ai-is-as-big-or-bigger-than-the-internet-smartphones","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2025\/08\/apple-ceo-ai-is-as-big-or-bigger-than-the-internet-smartphones","title":{"rendered":"Apple CEO: AI Is \u2018As Big or Bigger\u2019 Than the Internet, Smartphones"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/apple-ceo-ai-is-as-big-or-bigger-than-the-internet-smartphones2.jpg\"><\/a><\/p>\n<p>Apple CEO Tim Cook told employees at an all-hands meeting that the AI revolution is \u201cas big or bigger\u201d than the internet, smartphones, cloud computing, and apps. According to <a alt=\"Bloomberg's Power On newsletter\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-01\/apple-ceo-tells-staff-ai-is-ours-to-grab-in-hourlong-pep-talk\" rel=\"noopener\" target=\"_blank\">Bloomberg\u2019s Power On newsletter<\/a>, Cook said, \u201cApple must do this,\u201d adding that this is \u201cours to grab.\u201d He expressed hopes that, though Apple has been relatively late in rolling out AI tools\u2014Apple Intelligence <a alt=\"was only unveiled in 2024\" href=\"https:\/\/au.pcmag.com\/apple-ios\/105657\/everything-you-missed-from-wwdc-2024-apple-intelligence-ios-18-more\" rel=\"noopener\" target=\"_blank\">was only unveiled in 2024 <\/a>\u2014it could still dominate its rivals.<\/p>\n<p>\u201cWe\u2019ve rarely been first,\u201d the CEO told staff. \u201cThere was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod.\u201d<\/p>\n<p>But Cook argued that Apple invented the \u201cmodern\u201d versions of those products, adding: \u201cThis is how I feel about AI.\u201d He also discussed practical steps Apple is taking to make these plans a reality. Cook said Apple is investing in AI in a \u201cbig way,\u201d and that 40% of the 12,000 employees hired last year are set to work on research and development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple CEO Tim Cook told employees at an all-hands meeting that the AI revolution is \u201cas big or bigger\u201d than the internet, smartphones, cloud computing, and apps. According to Bloomberg\u2019s Power On newsletter, Cook said, \u201cApple must do this,\u201d adding that this is \u201cours to grab.\u201d He expressed hopes that, though Apple has been relatively [\u2026]<\/p>\n","protected":false},"author":718,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1512,6],"tags":[],"class_list":["post-219399","post","type-post","status-publish","format-standard","hentry","category-mobile-phones","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/219399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/718"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=219399"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/219399\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=219399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=219399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=219399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}