{"id":214462,"date":"2025-05-22T01:02:53","date_gmt":"2025-05-22T06:02:53","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2025\/05\/the-real-reason-why-openai-spent-6-5-billion-on-jony-ives-ai-startup"},"modified":"2025-05-22T01:02:53","modified_gmt":"2025-05-22T06:02:53","slug":"the-real-reason-why-openai-spent-6-5-billion-on-jony-ives-ai-startup","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2025\/05\/the-real-reason-why-openai-spent-6-5-billion-on-jony-ives-ai-startup","title":{"rendered":"The real reason why OpenAI spent $6.5 billion on Jony Ive\u2019s AI startup"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/the-real-reason-why-openai-spent-6-5-billion-on-jony-ives-ai-startup.jpg\"><\/a><\/p>\n<p>OpenAI\u2019s decision to buy Jony Ive\u2019s gadget company, io, is about distribution.<\/p>\n<p>Getting ChatGPT and other OpenAI models and products into the hands of users \u2014 that\u2019s what really counts. Without that direct relationship, these products won\u2019t be used as much, or it will cost a lot to get the offerings to consumers indirectly.<\/p>\n<hr>\n<p>Sam Altman is working with Ive to secure direct user access, showing how distribution is becoming more important than technology in the AI race.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI\u2019s decision to buy Jony Ive\u2019s gadget company, io, is about distribution. Getting ChatGPT and other OpenAI models and products into the hands of users \u2014 that\u2019s what really counts. Without that direct relationship, these products won\u2019t be used as much, or it will cost a lot to get the offerings to consumers indirectly. Sam [\u2026]<\/p>\n","protected":false},"author":709,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-214462","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/214462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/709"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=214462"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/214462\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=214462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=214462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=214462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}