{"id":202362,"date":"2024-12-25T05:22:44","date_gmt":"2024-12-25T11:22:44","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2024\/12\/with-utter-self-seriousness-maker-of-oreos-admits-its-using-ai-to-create-new-flavors-even-though-machines-cannot-taste"},"modified":"2024-12-25T05:22:44","modified_gmt":"2024-12-25T11:22:44","slug":"with-utter-self-seriousness-maker-of-oreos-admits-its-using-ai-to-create-new-flavors-even-though-machines-cannot-taste","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2024\/12\/with-utter-self-seriousness-maker-of-oreos-admits-its-using-ai-to-create-new-flavors-even-though-machines-cannot-taste","title":{"rendered":"With Utter Self-Seriousness, Maker of Oreos Admits It\u2019s Using AI To Create New Flavors, Even Though Machines Cannot Taste"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/with-utter-self-seriousness-maker-of-oreos-admits-its-using-ai-to-create-new-flavors-even-though-machines-cannot-taste2.jpg\"><\/a><\/p>\n<p>The company behind Oreo cookies has, by its own admission, been quietly creating new flavors using machine learning.<\/p>\n<p>As the <a href=\"https:\/\/www.wsj.com\/articles\/oreo-owner-mondelez-taps-ai-to-tweak-its-classic-snacks-6fa4c4cd\" class=\"\"><em>Wall Street Journal<\/em> reports<\/a>, Mondelez \u2014 the processed food behemoth that manufactures Oreos, Chips Ahoy, Clif Bars, and other popular snacks \u2014 has developed a new AI tool to dream up new flavors for its brands.<\/p>\n<p>Used in more than 70 of the company\u2019s products, the company says the machine learning tool is different from generative AI tools like ChatGPT and more akin to the <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2666827024000525\" class=\"\">drug discovery algorithms<\/a> used by pharmaceutical companies to find and <a href=\"https:\/\/futurism.com\/neoscope\/test-drug-ai-human\" class=\"\">test new medications<\/a> rapidly. Thus far the tool, created with the help of the software consultant Fourkind, has created products like the \u201c<a href=\"https:\/\/www.reddit.com\/r\/Celiac\/comments\/1bwsj7h\/gf_golden_oreo_cookies_wrecked_my_stomach\/\" class=\"\">Gluten Free Golden Oreo<\/a>\u201d and updated Chips Ahoy\u2019s classic recipe, per the <em>WSJ<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company behind Oreo cookies has, by its own admission, been quietly creating new flavors using machine learning. As the Wall Street Journal reports, Mondelez \u2014 the processed food behemoth that manufactures Oreos, Chips Ahoy, Clif Bars, and other popular snacks \u2014 has developed a new AI tool to dream up new flavors for its [\u2026]<\/p>\n","protected":false},"author":534,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1506,41,6],"tags":[],"class_list":["post-202362","post","type-post","status-publish","format-standard","hentry","category-biotech-medical","category-food","category-information-science","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/202362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/534"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=202362"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/202362\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=202362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=202362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=202362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}