{"id":199941,"date":"2024-11-22T01:30:25","date_gmt":"2024-11-22T07:30:25","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2024\/11\/smarter-city-planning-researchers-use-brain-activity-to-predict-visits-to-urban-areas"},"modified":"2024-11-22T01:30:25","modified_gmt":"2024-11-22T07:30:25","slug":"smarter-city-planning-researchers-use-brain-activity-to-predict-visits-to-urban-areas","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2024\/11\/smarter-city-planning-researchers-use-brain-activity-to-predict-visits-to-urban-areas","title":{"rendered":"Smarter city planning: Researchers use brain activity to predict visits to urban areas"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/smarter-city-planning-researchers-use-brain-activity-to-predict-visits-to-urban-areas2.jpg\"><\/a><\/p>\n<p>Urbanization, the process by which cities and towns expand in size and population, is rapidly advancing globally, and the percentage of people living in urban environments has increased from 33% in 1960 to 57% in 2023.<\/p>\n<p>Now, researchers from Michigan State University are the first to measure <a href=\"https:\/\/phys.org\/tags\/brain+activity\/\" rel=\"tag\" class=\"\">brain activity<\/a> to make predictions that could help inform enhanced urban planning and design that addresses the well-being of residents and visitors.<\/p>\n<p>Dar Meshi, an associate professor in the Department of Advertising and Public Relations and director of the Social Media and Neuroscience Lab at MSU, led the study, which was recently <a href=\"https:\/\/www.nature.com\/articles\/s44284-024-00158-x\" target=\"_blank\">published<\/a> in the journal <i>Nature Cities<\/i> and included collaborators from the University of Lisbon in Portugal. Together, they found that the brain\u2019s reward system can shape <a href=\"https:\/\/phys.org\/tags\/human+behavior\/\" rel=\"tag\" class=\"\">human behavior<\/a> within urban environments and aid in designing cities that promote sustainable living.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urbanization, the process by which cities and towns expand in size and population, is rapidly advancing globally, and the percentage of people living in urban environments has increased from 33% in 1960 to 57% in 2023. Now, researchers from Michigan State University are the first to measure brain activity to make predictions that could help [\u2026]<\/p>\n","protected":false},"author":427,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,17],"tags":[],"class_list":["post-199941","post","type-post","status-publish","format-standard","hentry","category-neuroscience","category-sustainability"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/199941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=199941"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/199941\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=199941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=199941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=199941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}