{"id":199886,"date":"2024-11-21T01:30:09","date_gmt":"2024-11-21T07:30:09","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2024\/11\/when-memories-clash-how-the-brain-chooses-between-love-and-hunger"},"modified":"2024-11-21T01:30:09","modified_gmt":"2024-11-21T07:30:09","slug":"when-memories-clash-how-the-brain-chooses-between-love-and-hunger","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2024\/11\/when-memories-clash-how-the-brain-chooses-between-love-and-hunger","title":{"rendered":"When Memories Clash: How the Brain Chooses Between Love and Hunger"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/when-memories-clash-how-the-brain-chooses-between-love-and-hunger3.jpg\"><\/a><\/p>\n<p><strong>A study found that male worms\u2019 brains can activate conflicting memories, but behavior is driven by the more beneficial one. This research sheds light on how brains prioritize information, offering insights into conditions like PTSD.<\/strong><\/p>\n<p>A new study by <a href=\"https:\/\/scitechdaily.com\/tag\/university-college-london\/\">UCL<\/a> researchers reveals that two conflicting memories can simultaneously be activated in a worm\u2019s brain, even though only one memory directly influences the animal\u2019s behavior.<\/p>\n<p>In the paper published in <em> <i>Current Biology<\/i><\/em>, the researchers showed how an animal\u2019s sex drive can at times outweigh the need to eat when determining behavior, as they investigated what happens when a worm smells an odor that has been linked to both good experiences (mating) and bad experiences (starvation).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study found that male worms\u2019 brains can activate conflicting memories, but behavior is driven by the more beneficial one. This research sheds light on how brains prioritize information, offering insights into conditions like PTSD. A new study by UCL researchers reveals that two conflicting memories can simultaneously be activated in a worm\u2019s brain, even [\u2026]<\/p>\n","protected":false},"author":427,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1506,47,1901],"tags":[],"class_list":["post-199886","post","type-post","status-publish","format-standard","hentry","category-food","category-neuroscience","category-sex"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/199886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=199886"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/199886\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=199886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=199886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=199886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}