{"id":193966,"date":"2024-08-02T22:31:31","date_gmt":"2024-08-03T03:31:31","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2024\/08\/the-term-ai-has-become-a-dirty-word-in-the-world-of-marketing"},"modified":"2024-08-02T22:31:31","modified_gmt":"2024-08-03T03:31:31","slug":"the-term-ai-has-become-a-dirty-word-in-the-world-of-marketing","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2024\/08\/the-term-ai-has-become-a-dirty-word-in-the-world-of-marketing","title":{"rendered":"The Term \u201cAI\u201d Has Become a Dirty Word in the World of Marketing"},"content":{"rendered":"<p style=\"padding-right: 20px\"><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/the-term-ai-has-become-a-dirty-word-in-the-world-of-marketing3.jpg\"><\/a><\/p>\n<p>It seems that Silicon Valley giants, AAA game developers, and other companies desperately clinging to the AI trend and trying to integrate the technology into any product they own will soon have to rethink their marketing strategies, as a new study conducted by researchers from Washington State University indicates that using terms like \u201cAI\u201d or \u201cartificial intelligence\u201d in product descriptions can negatively impact sales.<\/p>\n<p>To explore the impact of including \u201cAI\u201d in goods and service descriptions on consumers\u2019 purchase intentions, the team conducted six experiments and surveyed over a thousand people, discovering that the use of these terms decreases purchase intention and lowers emotional trust, leading to what any company fears the most \u2013 diminishing sales numbers.<\/p>\n<p>Furthermore, the researchers found that putting artificial intelligence in the spotlight can be even more detrimental when it comes to high-risk products \u2013 those consumers typically think twice about buying, such as expensive gadgets and medical services \u2013 compared to low-risk items, primarily because of the greater likelihood of incurring monetary losses or facing health risks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems that Silicon Valley giants, AAA game developers, and other companies desperately clinging to the AI trend and trying to integrate the technology into any product they own will soon have to rethink their marketing strategies, as a new study conducted by researchers from Washington State University indicates that using terms like \u201cAI\u201d or [\u2026]<\/p>\n","protected":false},"author":427,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1495,6],"tags":[],"class_list":["post-193966","post","type-post","status-publish","format-standard","hentry","category-biotech-medical","category-health","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/193966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=193966"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/193966\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=193966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=193966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=193966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}