{"id":191829,"date":"2024-06-26T04:23:30","date_gmt":"2024-06-26T09:23:30","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2024\/06\/toys-r-us-unveils-first-commercial-made-with-openais-sora"},"modified":"2024-06-26T04:23:30","modified_gmt":"2024-06-26T09:23:30","slug":"toys-r-us-unveils-first-commercial-made-with-openais-sora","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2024\/06\/toys-r-us-unveils-first-commercial-made-with-openais-sora","title":{"rendered":"Toys R Us unveils first commercial made with OpenAI\u2019s Sora"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/F_WfIzYGlg4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>First-of-its-kind brand video premieres during cannes lions festival.<\/p>\n<p>Toys R Us brand is leaping ahead of the curve by creating the first-ever brand film using OpenAI\u2019s new text-to-video tool, Sora.<\/p>\n<hr>\n<p>Toys R Us worked with ad agency Native Foreign to create a video made with OpenAI\u2019s text-to-video platform Sora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First-of-its-kind brand video premieres during cannes lions festival. Toys R Us brand is leaping ahead of the curve by creating the first-ever brand film using OpenAI\u2019s new text-to-video tool, Sora. Toys R Us worked with ad agency Native Foreign to create a video made with OpenAI\u2019s text-to-video platform Sora.<\/p>\n","protected":false},"author":709,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-191829","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/191829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/709"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=191829"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/191829\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=191829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=191829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=191829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}