{"id":190434,"date":"2024-05-31T20:22:21","date_gmt":"2024-06-01T01:22:21","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2024\/05\/sony-will-use-ai-to-cut-film-costs-says-ceo-tony-vinciquerra"},"modified":"2024-05-31T20:22:21","modified_gmt":"2024-06-01T01:22:21","slug":"sony-will-use-ai-to-cut-film-costs-says-ceo-tony-vinciquerra","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2024\/05\/sony-will-use-ai-to-cut-film-costs-says-ceo-tony-vinciquerra","title":{"rendered":"Sony Will Use AI to Cut Film Costs, Says CEO Tony Vinciquerra"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/sony-will-use-ai-to-cut-film-costs-says-ceo-tony-vinciquerra.jpg\"><\/a><\/p>\n<p>The <a href=\"https:\/\/www.indiewire.com\/news\/breaking-news\/sony-delays-spider-verse-ghostbusters-sequels-1234889717\/\" data-type=\"link\" data-id=\"https:\/\/www.indiewire.com\/news\/breaking-news\/sony-delays-spider-verse-ghostbusters-sequels-1234889717\/\" >next \u201cSpider-Verse\u201d film<\/a> may have a new animation style: <a href=\"https:\/\/www.indiewire.com\/t\/ai\/\" id=\"auto-tag_ai\" data-tag=\"ai\" >AI<\/a>.<\/p>\n<p><a href=\"https:\/\/www.indiewire.com\/t\/sony\/\" id=\"auto-tag_sony\" data-tag=\"sony\" >Sony<\/a> Pictures Entertainment (SPE) CEO Tony Vinciquerra does not mince words when it comes to artificial intelligence. He likes the tech \u2014 or at the very least, he likes the economics.<\/p>\n<p>\u201cWe are very focused on AI. The biggest problem with making films today is <a href=\"https:\/\/www.indiewire.com\/news\/business\/will-ai-make-hollywood-production-cheaper-1235006290\/\" data-type=\"link\" data-id=\"https:\/\/www.indiewire.com\/news\/business\/will-ai-make-hollywood-production-cheaper-1235006290\/\" >the expense<\/a>,\u201d Vinciquerra said at Sony\u2019s Thursday (Friday in Japan) investor event. \u201cWe will be looking at ways to\u2026produce both films for theaters and television in a more efficient way, <a href=\"https:\/\/www.indiewire.com\/features\/general\/generative-ai-movies-unlikely-1234968823\/\" data-type=\"link\" data-id=\"https:\/\/www.indiewire.com\/features\/general\/generative-ai-movies-unlikely-1234968823\/\" >using AI primarily<\/a>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next \u201cSpider-Verse\u201d film may have a new animation style: AI. Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra does not mince words when it comes to artificial intelligence. He likes the tech \u2014 or at the very least, he likes the economics. \u201cWe are very focused on AI. The biggest problem with making films today [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,1509,6],"tags":[],"class_list":["post-190434","post","type-post","status-publish","format-standard","hentry","category-economics","category-entertainment","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/190434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=190434"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/190434\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=190434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=190434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=190434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}