{"id":186178,"date":"2024-03-27T22:30:08","date_gmt":"2024-03-28T03:30:08","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2024\/03\/adobes-genstudio-brings-brand-safe-generative-ai-to-marketers"},"modified":"2024-03-27T22:30:08","modified_gmt":"2024-03-28T03:30:08","slug":"adobes-genstudio-brings-brand-safe-generative-ai-to-marketers","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2024\/03\/adobes-genstudio-brings-brand-safe-generative-ai-to-marketers","title":{"rendered":"Adobe\u2019s GenStudio brings brand-safe generative AI to marketers"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/adobes-genstudio-brings-brand-safe-generative-ai-to-marketers2.jpg\"><\/a><\/p>\n<p>Brands want to use generative AI to personalize their marketing efforts \u2014 but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI \u2014 and the promise of brand safety \u2014 at its center.<\/p>\n<p>Currently, the tool is mostly focused on helping social, paid media and lifecycle marketers that want to create social media posts, email campaigns and display ads, with support for creating entire websites coming soon.<\/p>\n<p>Adobe wants GenStudio, which it first <a href=\"https:\/\/news.adobe.com\/news\/news-details\/2023\/Adobe-Unveils-Adobe-GenStudio-for-Enterprises\/default.aspx\" target=\"_blank\" rel=\"noopener\">previewed<\/a> last September, to be an end-to-end solution to help marketers tailor their content to different channels and audience segments. It includes tools for content creation, managing campaigns and analytics. But to generate personalized content, you need a supply chain that makes it easy to generate a lot of on-brand content \u2014 and then the tools to measure how this content performs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands want to use generative AI to personalize their marketing efforts \u2014 but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI \u2014 [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-186178","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/186178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=186178"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/186178\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=186178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=186178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=186178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}