{"id":182661,"date":"2024-02-14T03:25:42","date_gmt":"2024-02-14T09:25:42","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2024\/02\/why-big-techs-watermarking-plans-are-some-welcome-good-news"},"modified":"2024-02-14T03:25:42","modified_gmt":"2024-02-14T09:25:42","slug":"why-big-techs-watermarking-plans-are-some-welcome-good-news","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2024\/02\/why-big-techs-watermarking-plans-are-some-welcome-good-news","title":{"rendered":"Why Big Tech\u2019s watermarking plans are some welcome good news"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/why-big-techs-watermarking-plans-are-some-welcome-good-news.jpg\"><\/a><\/p>\n<p><strong>Big Tech is also throwing its weight behind a promising technical standard that could add a \u201cnutrition label\u201d to images, video, and audio.<\/strong> Called<a href=\"https:\/\/www.technologyreview.com\/2023\/07\/28\/1076843\/cryptography-ai-labeling-problem-c2pa-provenance\/?truid=&utm_source=the_algorithm&utm_medium=email&utm_campaign=the_algorithm.unpaid.engagement&utm_content=02-12-2024\" target=\"_blank\"> C2PA, it\u2019s an open-source internet protocol<\/a> that relies on cryptography to encode details about the origins of a piece of content, or what technologists refer to as \u201cprovenance\u201d information. The developers of C2PA often compare the protocol to a nutrition label, but one that says where content came from and who\u2014or what\u2014created it. <a href=\"https:\/\/www.technologyreview.com\/2023\/07\/28\/1076843\/cryptography-ai-labeling-problem-c2pa-provenance\/?truid=&utm_source=the_algorithm&utm_medium=email&utm_campaign=the_algorithm.unpaid.engagement&utm_content=02-12-2024\" target=\"_blank\">Read more about it here<\/a>.<\/p>\n<p>On February 8, Google <a href=\"https:\/\/c2pa.org\/post\/google_pr\/\">announced<\/a> it is joining other tech giants such as Microsoft and Adobe in the steering committee of C2PA and will include its watermark <a href=\"https:\/\/www.technologyreview.com\/2023\/08\/29\/1078620\/google-deepmind-has-launched-a-watermarking-tool-for-ai-generated-images\/?truid=&utm_source=the_algorithm&utm_medium=email&utm_campaign=the_algorithm.unpaid.engagement&utm_content=02-12-2024\" target=\"_blank\">SynthID<\/a> in all AI-generated images in its <a href=\"https:\/\/www.technologyreview.com\/2024\/02\/08\/1087911\/googles-gemini-is-now-in-everything-heres-how-you-can-try-it-out\/?truid=&utm_source=the_algorithm&utm_medium=email&utm_campaign=the_algorithm.unpaid.engagement&utm_content=02-12-2024\" target=\"_blank\">new Gemini tools<\/a>. Meta says it is also participating in C2PA. Having an industry-wide standard makes it easier for companies to detect AI-generated content, no matter which system it was created with.<\/p>\n<p><a href=\"https:\/\/help.openai.com\/en\/articles\/8912793-c2pa-in-dall-e-3\">OpenAI too announced<\/a> new content provenance measures last week. It says it will add watermarks to the metadata of images generated with ChatGPT and DALL-E 3, its image-making AI. OpenAI says it will now include a visible label in images to signal they have been created with AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Tech is also throwing its weight behind a promising technical standard that could add a \u201cnutrition label\u201d to images, video, and audio. Called C2PA, it\u2019s an open-source internet protocol that relies on cryptography to encode details about the origins of a piece of content, or what technologists refer to as \u201cprovenance\u201d information. The developers [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1625,418,6],"tags":[],"class_list":["post-182661","post","type-post","status-publish","format-standard","hentry","category-encryption","category-internet","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/182661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=182661"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/182661\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=182661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=182661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=182661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}