{"id":179404,"date":"2023-12-28T16:25:46","date_gmt":"2023-12-28T22:25:46","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/12\/from-graphic-design-to-visual-workflows-canvas-new-ai-core-is-changing-its-business"},"modified":"2023-12-28T16:25:46","modified_gmt":"2023-12-28T22:25:46","slug":"from-graphic-design-to-visual-workflows-canvas-new-ai-core-is-changing-its-business","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/12\/from-graphic-design-to-visual-workflows-canvas-new-ai-core-is-changing-its-business","title":{"rendered":"From graphic design to visual workflows, Canva\u2019s new AI core is changing its business"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/from-graphic-design-to-visual-workflows-canvas-new-ai-core-is-changing-its-business2.jpg\"><\/a><\/p>\n<p>Canva has crafted a wildly successful business model on the idea that graphic design should be accessible to everyone.<\/p>\n<hr>\n<p>Adams told TechCrunch+ he\u2019s not worried about valuation drops, anyway. \u201cThis year has been one of our best years for growth. We\u2019ve almost doubled on most of our metrics. We\u2019ve had 80 million more active users join since this time last year, so it\u2019s just been up and to the right for us,\u201d he said. \u201cThat\u2019s what we focus on: more users, better product, revenue growth.\u201d<\/p>\n<p>Over the last 12 months, Canva has released a slew of generative AI products that Adams said gives both the company and its users a new ability to build features and design work that might not have even been considered five years ago. \u201cFor us, AI is going to bring human creativity to the next level,\u201d Adams said, noting that AI will enable Canva to \u201ctake great visual communication to a billion people around the world.\u201d<\/p>\n<p>Many companies have jumped on the generative AI bandwagon since ChatGPT disrupted the consumer-facing space in November 2022, eliciting eye rolls and suspicion from many a journalist. But with Canva, generative AI hits different. In fact, it\u2019s hard to imagine a better technology to boost Canva\u2019s user growth and revenue generation. Content is the company\u2019s bread-and-butter, the main reason why Canva has been able to scale to such impressive heights and across global boundaries. That\u2019s because the focus has always been on offering images and templates to suit specific geographic audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canva has crafted a wildly successful business model on the idea that graphic design should be accessible to everyone. Adams told TechCrunch+ he\u2019s not worried about valuation drops, anyway. \u201cThis year has been one of our best years for growth. We\u2019ve almost doubled on most of our metrics. We\u2019ve had 80 million more active users [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,6,8],"tags":[],"class_list":["post-179404","post","type-post","status-publish","format-standard","hentry","category-business","category-robotics-ai","category-space"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/179404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=179404"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/179404\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=179404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=179404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=179404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}