{"id":179133,"date":"2023-12-25T15:18:54","date_gmt":"2023-12-25T21:18:54","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/12\/google-reportedly-replacing-some-human-staff-with-ai"},"modified":"2023-12-25T15:18:54","modified_gmt":"2023-12-25T21:18:54","slug":"google-reportedly-replacing-some-human-staff-with-ai","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/12\/google-reportedly-replacing-some-human-staff-with-ai","title":{"rendered":"Google Reportedly Replacing Some Human Staff With AI"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/google-reportedly-replacing-some-human-staff-with-ai2.jpg\"><\/a><\/p>\n<p>While it\u2019s unclear how many humans will end up being affected, it\u2019s a clear sign of the times. Earlier this year, Google <a href=\"https:\/\/blog.google\/products\/ads-commerce\/ai-powered-ads-google-marketing-live\/\" class=\"\">ushered in<\/a> a \u201cnew era of AI-powered ads.\u201d As part of the initiative, Google is trying to leverage AI tech to \u201cdeliver new ad experiences,\u201d including \u201cautomatically created assets\u201d that scrape content from existing ads and landing pages.<\/p>\n<p>Some of these ads created by the company\u2019s Performance Max feature can even change in real-time based on click-through rates to maximize visibility, a task that\u2019s labor-intensive for human workers.<\/p>\n<p>According to <em>the Information<\/em>, a \u201cgrowing number of advertisers have adopted PMax since,\u201d which has eliminated the \u201cneed for some employees who specialized in selling ads for a particular Google service.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While it\u2019s unclear how many humans will end up being affected, it\u2019s a clear sign of the times. Earlier this year, Google ushered in a \u201cnew era of AI-powered ads.\u201d As part of the initiative, Google is trying to leverage AI tech to \u201cdeliver new ad experiences,\u201d including \u201cautomatically created assets\u201d that scrape content from [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-179133","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/179133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=179133"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/179133\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=179133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=179133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=179133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}