{"id":175385,"date":"2023-11-04T05:25:24","date_gmt":"2023-11-04T10:25:24","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/11\/apple-ceo-tim-cook-says-ai-is-a-fundamental-technology-confirms-investments-in-generative-ai"},"modified":"2023-11-04T05:25:24","modified_gmt":"2023-11-04T10:25:24","slug":"apple-ceo-tim-cook-says-ai-is-a-fundamental-technology-confirms-investments-in-generative-ai","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/11\/apple-ceo-tim-cook-says-ai-is-a-fundamental-technology-confirms-investments-in-generative-ai","title":{"rendered":"Apple CEO Tim Cook says AI is a fundamental technology, confirms investments in generative AI"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/apple-ceo-tim-cook-says-ai-is-a-fundamental-technology-confirms-investments-in-generative-ai.jpg\"><\/a><\/p>\n<p>Apple CEO Tim Cook pushed back a bit at the notion that the company was behind in AI on yesterday\u2019s Q4 earnings call with investors, as he highlighted technology developments that Apple had made recently that \u201cwould not be possible without AI.\u201d Specifically, the exec pointed to new iOS 17 features like Personal Voice and Live Voicemail as examples of its innovation with AI technologies. In addition, Cook confirmed Apple was working on generative AI technologies.<\/p>\n<p>The features Cook called out aren\u2019t necessarily thought of as AI by consumers, and that may be by design. Cook suggested that Apple doesn\u2019t label the features as \u201cAI\u201d necessarily.<\/p>\n<p>\u201cWe label them as to what their consumer benefit is,\u201d Cook said. \u201cBut the fundamental technology behind it is AI and machine learning.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple CEO Tim Cook pushed back a bit at the notion that the company was behind in AI on yesterday\u2019s Q4 earnings call with investors, as he highlighted technology developments that Apple had made recently that \u201cwould not be possible without AI.\u201d Specifically, the exec pointed to new iOS 17 features like Personal Voice and [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1522,6],"tags":[],"class_list":["post-175385","post","type-post","status-publish","format-standard","hentry","category-innovation","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/175385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=175385"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/175385\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=175385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=175385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=175385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}