{"id":174312,"date":"2023-10-16T18:30:25","date_gmt":"2023-10-16T23:30:25","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/10\/adobe-to-debut-first-tv-ad-powered-by-firefly-ai-during-sports-primetime"},"modified":"2023-10-16T18:30:25","modified_gmt":"2023-10-16T23:30:25","slug":"adobe-to-debut-first-tv-ad-powered-by-firefly-ai-during-sports-primetime","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/10\/adobe-to-debut-first-tv-ad-powered-by-firefly-ai-during-sports-primetime","title":{"rendered":"Adobe To Debut First TV Ad Powered By Firefly AI During Sports Primetime"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/adobe-to-debut-first-tv-sad-powered-by-firefly-ai-during-sports-primetime.jpg\"><\/a><\/p>\n<p>Adobe will premiere the first-ever TV commercial powered by its Firefly generative AI during high-profile sports broadcasts on Monday night. The commercial for Adobe Photoshop highlights creative capabilities enabled by the company\u2019s <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2023\/10\/10\/future-is-firefly-adobe-max\" target=\"_blank\" class=\"\" title=\"https:\/\/blog.adobe.com\/en\/publish\/2023\/10\/10\/future-is-firefly-adobe-max\" rel=\"nofollow noopener noreferrer\" aria-label=\"AI technology\">AI technology<\/a>.<\/p>\n<p>Set to air during MLB playoffs and Monday Night Football, two of the most-watched live events on television, the new Adobe spot will showcase Photoshop\u2019s Firefly-powered Generative Fill feature. <a href=\"https:\/\/helpx.adobe.com\/photoshop\/using\/generative-fill.html\" target=\"_blank\" class=\"\" title=\"https:\/\/helpx.adobe.com\/photoshop\/using\/generative-fill.html\" rel=\"nofollow noopener noreferrer\" aria-label=\"Generative Fill\">Generative Fill<\/a> uses AI to transform images based on text prompts.<\/p>\n<p>With Adobe\u2019s new commercial, generative AI will enter the mainstream spotlight, reaching audiences beyond just tech circles. While early adopters have embraced AI tools, a recent study <a href=\"https:\/\/www.prnewswire.com\/news-releases\/survey-majority-of-us-workers-are-already-using-generative-ai-toolsbut-company-policies-trail-behind-301925743.html#:~:text=In%20all%2C%2056%25%20of%20respondents, have%20never%20used%20generative%20AI.\" target=\"_blank\" class=\"\" title=\"https:\/\/www.prnewswire.com\/news-releases\/survey-majority-of-us-workers-are-already-using-generative-ai-toolsbut-company-policies-trail-behind-301925743.html#:~:text=In%20all%2C%2056%25%20of%20respondents, have%20never%20used%20generative%20AI.\" rel=\"nofollow noopener noreferrer\" aria-label=\"found 44% of U.S. workers\">found 44% of U.S. workers<\/a> have yet to use generative AI, indicating its capabilities remain unknown to many.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe will premiere the first-ever TV commercial powered by its Firefly generative AI during high-profile sports broadcasts on Monday night. The commercial for Adobe Photoshop highlights creative capabilities enabled by the company\u2019s AI technology. Set to air during MLB playoffs and Monday Night Football, two of the most-watched live events on television, the new Adobe [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-174312","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/174312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=174312"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/174312\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=174312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=174312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=174312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}