{"id":173980,"date":"2023-10-11T16:27:09","date_gmt":"2023-10-11T21:27:09","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/10\/yepic-fail-this-startup-promised-not-to-make-deepfakes-without-consent-but-did-anyway"},"modified":"2023-10-11T16:27:09","modified_gmt":"2023-10-11T21:27:09","slug":"yepic-fail-this-startup-promised-not-to-make-deepfakes-without-consent-but-did-anyway","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/10\/yepic-fail-this-startup-promised-not-to-make-deepfakes-without-consent-but-did-anyway","title":{"rendered":"Yepic fail: This startup promised not to make deepfakes without consent, but did anyway"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/yepic-fail-this-startup-promised-not-to-make-deepfakes-without-consent-but-did-anyway2.jpg\"><\/a><\/p>\n<p>U.K.-based startup Yepic AI claims to use \u201cdeepfakes for good\u201d and promises to \u201cnever reenact someone without their consent.\u201d But the company did exactly what it claimed it never would.<\/p>\n<p>In an unsolicited email pitch to a TechCrunch reporter, a representative for Yepic AI shared two \u201cdeepfaked\u201d videos of the reporter, who had not given consent to having their likeness reproduced. Yepic AI said in the pitch email that it \u201cused a publicly available photo\u201d of the reporter to produce two deepfaked videos of them speaking in different languages.<\/p>\n<p>The reporter requested that Yepic AI delete the deepfaked videos it created without permission.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U.K.-based startup Yepic AI claims to use \u201cdeepfakes for good\u201d and promises to \u201cnever reenact someone without their consent.\u201d But the company did exactly what it claimed it never would. In an unsolicited email pitch to a TechCrunch reporter, a representative for Yepic AI shared two \u201cdeepfaked\u201d videos of the reporter, who had not given [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-173980","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/173980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=173980"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/173980\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=173980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=173980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=173980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}