{"id":172661,"date":"2023-09-23T16:28:50","date_gmt":"2023-09-23T21:28:50","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/09\/indias-phonepe-launches-app-store-with-zero-fee-in-challenge-to-google"},"modified":"2023-09-23T16:28:50","modified_gmt":"2023-09-23T21:28:50","slug":"indias-phonepe-launches-app-store-with-zero-fee-in-challenge-to-google","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/09\/indias-phonepe-launches-app-store-with-zero-fee-in-challenge-to-google","title":{"rendered":"India\u2019s PhonePe launches app store with zero fee in challenge to Google"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/indias-phonepe-launches-app-store-with-zero-fee-in-challenge-to-google2.jpg\"><\/a><\/p>\n<p>PhonePe launched the Indus AppStore Developer Platform on Saturday, promising zero platform fee and no commission on in-app purchases as the Walmart-backed fintech races to win Android developers in Google\u2019s largest market.<\/p>\n<p>The Bengaluru-headquartered startup, which has amassed over 450 million registered users on its eponymous payments app, said developers can start registering and uploading their apps on the \u2018made-in-India\u2019 app store starting today. The app store, for which PhonePe has also partnered with phonemakers for distribution, features scores of locally relevant features including support for third-party payment providers, 12 Indian languages and a login system that revolves around phone numbers.<\/p>\n<p>PhonePe will not charge developers any listing fee for the first year but move to a \u201cnominal\u201d cost thereafter, it said. The startup will additionally not levy a commission on in-app purchases, compared to Google\u2019s 15\u201330% takerate. PhonePe, which leads the UPI-based payments market in India, said it has put in place an India-based team to offer support to developers, addressing the concerns of local developers who have been dissatisfied with Google\u2019s delayed responses and U.S. timezone operating hours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PhonePe launched the Indus AppStore Developer Platform on Saturday, promising zero platform fee and no commission on in-app purchases as the Walmart-backed fintech races to win Android developers in Google\u2019s largest market. The Bengaluru-headquartered startup, which has amassed over 450 million registered users on its eponymous payments app, said developers can start registering and uploading [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1512],"tags":[],"class_list":["post-172661","post","type-post","status-publish","format-standard","hentry","category-mobile-phones"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/172661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=172661"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/172661\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=172661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=172661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=172661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}