{"id":170848,"date":"2023-08-29T15:25:23","date_gmt":"2023-08-29T20:25:23","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/08\/adtech-market-is-booming-how-to-benefit-from-this-growth"},"modified":"2023-08-29T15:25:23","modified_gmt":"2023-08-29T20:25:23","slug":"adtech-market-is-booming-how-to-benefit-from-this-growth","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/08\/adtech-market-is-booming-how-to-benefit-from-this-growth","title":{"rendered":"Adtech Market Is Booming: How To Benefit From This Growth"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/adtech-market-is-booming-how-to-benefit-from-this-growth2.jpg\"><\/a><\/p>\n<p>Over $2772.7 billion, that\u2019s how far global programmatic advertising display spend will march by 2028. In realms where consumer habits gravitate toward online experiences and cross-channel digital content consumption, the share of programmatic advertising in the total media-buying spend <a href=\"https:\/\/www.marketingcharts.com\/advertising-trends\/programmatic-and-rtb-111372\" target=\"_blank\" class=\"\" title=\"https:\/\/www.marketingcharts.com\/advertising-trends\/programmatic-and-rtb-111372\" rel=\"nofollow noopener noreferrer\" aria-label=\"reaches 80%\">reaches 80%<\/a>.<\/p>\n<p>Meanwhile, the worth of the overall adtech market is expected to hit <a href=\"https:\/\/www.alliedmarketresearch.com\/adtech-market-A53696\" target=\"_blank\" class=\"\" title=\"https:\/\/www.alliedmarketresearch.com\/adtech-market-A53696\" rel=\"nofollow noopener noreferrer\" aria-label=\"$2.9 trillion by 2031\">$2.9 trillion by 2031<\/a>; it is heavily oversaturated, meaning that everyone striving to enter it should know how to do it the right way while saving resources but still offering competitive tech.<\/p>\n<p>The adtech market is booming; however, it is not that it doesn\u2019t face challenges. On the contrary, the last couple of years have been giving it a hard time\u2014first with tightening <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/05\/17\/the-impact-of-privacy-regulations-on-digital-marketing\/?sh=1ea413d6b1ab\" target=\"_self\" class=\"\" title=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/05\/17\/the-impact-of-privacy-regulations-on-digital-marketing\/?sh=1ea413d6b1ab\" aria-label=\"privacy regulations\">privacy regulations<\/a>, then with cookies crumbling, and finally with a pandemic period full of uncertainty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over $2772.7 billion, that\u2019s how far global programmatic advertising display spend will march by 2028. In realms where consumer habits gravitate toward online experiences and cross-channel digital content consumption, the share of programmatic advertising in the total media-buying spend reaches 80%. Meanwhile, the worth of the overall adtech market is expected to hit $2.9 trillion [\u2026]<\/p>\n","protected":false},"author":662,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-170848","post","type-post","status-publish","format-standard","hentry","category-biotech-medical"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/170848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=170848"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/170848\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=170848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=170848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=170848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}