{"id":169677,"date":"2023-08-14T17:27:46","date_gmt":"2023-08-14T22:27:46","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/08\/amazon-taps-generative-ai-to-enhance-product-reviews"},"modified":"2023-08-14T17:27:46","modified_gmt":"2023-08-14T22:27:46","slug":"amazon-taps-generative-ai-to-enhance-product-reviews","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/08\/amazon-taps-generative-ai-to-enhance-product-reviews","title":{"rendered":"Amazon taps generative AI to enhance product reviews"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/amazon-taps-generative-ai-to-enhance-product-reviews2.jpg\"><\/a><\/p>\n<p>Amazon <a href=\"https:\/\/www.aboutamazon.com\/news\/amazon-ai\/amazon-improves-customer-reviews-with-generative-ai\" target=\"_blank\" rel=\"noopener\">announced<\/a> this morning it will begin to leverage generative AI to help customers better understand what customers are saying about a product, without necessarily having to read through dozens of individual reviews. The retailer says it will use the new technology to provide a short paragraph of text right on the product detail page that will highlight the product features and customer sentiment mentioned across the customer reviews.<\/p>\n<p>This blub of text could be used to get an overall sense of the common themes across the reviews more easily, Amazon noted.<\/p>\n<p>In addition to the summary text, Amazon will also highlight key product attributes as clickable buttons. For example, if a customer wanted to know about the product\u2019s \u201cease of use\u201d or \u201cperformance,\u201d they could tap a button to see just those reviews that mention those terms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon announced this morning it will begin to leverage generative AI to help customers better understand what customers are saying about a product, without necessarily having to read through dozens of individual reviews. The retailer says it will use the new technology to provide a short paragraph of text right on the product detail page [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-169677","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/169677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=169677"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/169677\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=169677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=169677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=169677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}