{"id":169451,"date":"2023-08-11T04:22:40","date_gmt":"2023-08-11T09:22:40","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/08\/ceo-claims-x-formerly-twitter-is-close-to-break-even"},"modified":"2023-08-11T04:22:40","modified_gmt":"2023-08-11T09:22:40","slug":"ceo-claims-x-formerly-twitter-is-close-to-break-even","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/08\/ceo-claims-x-formerly-twitter-is-close-to-break-even","title":{"rendered":"CEO claims X, formerly Twitter, is close to \u2018break even\u2019"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/ceo-claims-x-formerly-twitter-is-close-to-break-even2.jpg\"><\/a><\/p>\n<p>X CEO <a href=\"https:\/\/techcrunch.com\/2023\/05\/12\/elon-musk-appoints-new-twitter-ceo-nbcus-linda-yaccarino\/\">Linda Yaccarino<\/a> claims that the company formerly known as Twitter is almost breaking even.<\/p>\n<p>\u201cI\u2019ve been at the company eight weeks,\u201d Yaccarino said in her first broadcast interview since taking on her new role. \u201cThe operational run rate right now\u2026 we\u2019re pretty close to break even.\u201d<\/p>\n<p>This is a surprising declaration, given the company\u2019s financial struggles since its acquisition by Elon Musk. Ad revenue is plummeting as brands <a href=\"https:\/\/techcrunch.com\/2022\/11\/04\/musk-blames-activist-groups-for-major-advertisers-pausing-spending-on-twitter\/\">pause spending<\/a> on the platform, and X has gone to desperate lengths to get more cash flow \u2014 remember when we all got <a href=\"https:\/\/techcrunch.com\/2022\/11\/04\/musk-blames-activist-groups-for-major-advertisers-pausing-spending-on-twitter\/\">rate limited<\/a> for not subscribing to Twitter Blue? Or when the company curbed its developer community by charging exorbitant rates for <a href=\"https:\/\/techcrunch.com\/2023\/03\/30\/new-twitter-api-tiers-still-miss-the-mark-developers-say\/\">API access<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X CEO Linda Yaccarino claims that the company formerly known as Twitter is almost breaking even. \u201cI\u2019ve been at the company eight weeks,\u201d Yaccarino said in her first broadcast interview since taking on her new role. \u201cThe operational run rate right now\u2026 we\u2019re pretty close to break even.\u201d This is a surprising declaration, given the [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2019,45],"tags":[],"class_list":["post-169451","post","type-post","status-publish","format-standard","hentry","category-elon-musk","category-finance"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/169451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=169451"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/169451\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=169451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=169451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=169451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}