{"id":169351,"date":"2023-08-09T12:23:55","date_gmt":"2023-08-09T17:23:55","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/08\/google-record-labels-working-on-deal-covering-musical-deepfakes"},"modified":"2023-08-09T12:23:55","modified_gmt":"2023-08-09T17:23:55","slug":"google-record-labels-working-on-deal-covering-musical-deepfakes","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/08\/google-record-labels-working-on-deal-covering-musical-deepfakes","title":{"rendered":"Google, record labels working on deal covering musical \u201cdeepfakes\u201d"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/google-record-labels-working-on-deal-covering-musical-deepfakes.jpg\"><\/a><\/p>\n<p>\u201cFrank Sinatra\u2019s voice has been used on a version of the hip-hop song \u201dGangsta\u2019s Paradise,\u201d while Johnny Cash\u2019s has been deployed on the pop single \u201dBarbie Girl.\u201d A YouTube user called PluggingAI offers songs imitating the voices of the deceased rappers Tupac and Notorious B.I.G.<\/p>\n<p>\u201dAn artist\u2019s voice is often the most valuable part of their livelihood and public persona, and to steal it, no matter the means, is wrong,\u201d Universal Music general counsel Jeffrey Harleston told US lawmakers last month.<\/p>\n<p>Discussions between Google and Universal Music are at an early stage, and no product launch is imminent, but the goal is to develop a tool for fans to create these tracks legitimately, and pay the owners of the copyrights for it, said people close to the situation. Artists would have the choice to opt in, the people said.<\/p>\n<hr>\n<p>The discussions, confirmed by four people familiar with the matter, aim to strike a partnership for an industry that is grappling with the implications of new AI technology.<\/p>\n<p>The rise of generative AI has bred a surge in \u201ddeepfake\u201d songs that can convincingly mimic the voices, lyrics, or sound of established artists, often without their consent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cFrank Sinatra\u2019s voice has been used on a version of the hip-hop song \u201dGangsta\u2019s Paradise,\u201d while Johnny Cash\u2019s has been deployed on the pop single \u201dBarbie Girl.\u201d A YouTube user called PluggingAI offers songs imitating the voices of the deceased rappers Tupac and Notorious B.I.G. \u201dAn artist\u2019s voice is often the most valuable part of [\u2026]<\/p>\n","protected":false},"author":542,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,6],"tags":[],"class_list":["post-169351","post","type-post","status-publish","format-standard","hentry","category-media-arts","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/169351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/542"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=169351"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/169351\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=169351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=169351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=169351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}