{"id":165156,"date":"2023-06-05T04:23:02","date_gmt":"2023-06-05T09:23:02","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/06\/augmented-reality-needs-an-iphone-moment"},"modified":"2023-06-05T04:23:02","modified_gmt":"2023-06-05T09:23:02","slug":"augmented-reality-needs-an-iphone-moment","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/06\/augmented-reality-needs-an-iphone-moment","title":{"rendered":"Augmented reality needs an iPhone moment"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/augmented-reality-needs-an-iphone-moment2.jpg\"><\/a><\/p>\n<p>\u2018This is the single greatest thing that could happen to this industry.\u2019<\/p>\n<p>As Apple prepares its long-rumored jump into augmented reality on Monday, doubts have shadowed every step of the way. There are reports of frequent changes in direction and skepticism inside Apple\u2019s ranks. The device has allegedly been hard to manufacture and required numerous compromises. The process has taken years longer than Apple expected. And at a rumored $3,000, even Apple reportedly expects slow short-term sales.<\/p>\n<p>But among AR professionals, the mood is jubilant. \u201cThis is the single greatest thing that could happen to this industry,\u201d says Jay Wright, CEO of VR \/ AR collaboration platform Campfire 3D.<\/p>\n<hr>\n<p>Apple\u2019s rumored headset follows years of failed consumer launches.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018This is the single greatest thing that could happen to this industry.\u2019 As Apple prepares its long-rumored jump into augmented reality on Monday, doubts have shadowed every step of the way. There are reports of frequent changes in direction and skepticism inside Apple\u2019s ranks. The device has allegedly been hard to manufacture and required numerous [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1498,1879],"tags":[],"class_list":["post-165156","post","type-post","status-publish","format-standard","hentry","category-augmented-reality","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/165156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=165156"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/165156\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=165156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=165156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=165156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}