{"id":164715,"date":"2023-05-28T17:40:01","date_gmt":"2023-05-28T22:40:01","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/05\/what-is-disruptive-innovation"},"modified":"2023-05-28T17:40:01","modified_gmt":"2023-05-28T22:40:01","slug":"what-is-disruptive-innovation","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/05\/what-is-disruptive-innovation","title":{"rendered":"What Is Disruptive Innovation?"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/what-is-disruptive-innovation2.jpg\"><\/a><\/p>\n<p>For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the \u201cdisruptive\u201d label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents.<\/p>\n<p>In this article, the architect of disruption theory, Clayton M. Christensen, and his coauthors correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory.<\/p>\n<p>They start by clarifying what classic disruption entails\u2014a small enterprise targeting overlooked customers with a novel but modest offering and gradually moving upmarket to challenge the industry leaders. They point out that Uber, commonly hailed as a disrupter, doesn\u2019t actually fit the mold, and they explain that if managers don\u2019t understand the nuances of disruption theory or apply its tenets correctly, they may not make the right strategic choices. Common mistakes, the authors say, include failing to view disruption as a gradual process (which may lead incumbents to ignore significant threats) and blindly accepting the \u201cDisrupt or be disrupted\u201d mantra (which may lead incumbents to jeopardize their core business as they try to defend against disruptive competitors).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the \u201cdisruptive\u201d label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this [\u2026]<\/p>\n","protected":false},"author":662,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,1522],"tags":[],"class_list":["post-164715","post","type-post","status-publish","format-standard","hentry","category-business","category-innovation"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/164715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=164715"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/164715\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=164715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=164715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=164715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}