{"id":164428,"date":"2023-05-23T15:23:38","date_gmt":"2023-05-23T20:23:38","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/05\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people"},"modified":"2023-05-23T15:23:38","modified_gmt":"2023-05-23T20:23:38","slug":"spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/05\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people","title":{"rendered":"Spotify may use AI to make host-read podcast ads that sound like real people"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people2.jpg\"><\/a><\/p>\n<p>With <a href=\"https:\/\/techcrunch.com\/2023\/03\/13\/spotifys-new-dj-feature-is-the-first-step-into-the-streamers-ai-powered-future\/\">Spotify\u2019s AI DJ,<\/a> the company trained an AI on a real person\u2019s voice \u2014 that of its head of Cultural Partnerships and podcast host, <a href=\"https:\/\/techcrunch.com\/2023\/04\/21\/xaviar-x-jernigan-spotify-dj-ai\/\">Xavier \u201cX\u201d Jernigan<\/a>. Now, the streamer may turn that same technology to advertising, it seems. According to statements made by The Ringer founder Bill Simmons, the streaming service is developing AI technology that will be able to use a podcast host\u2019s voice to make host-read ads \u2014 without the host actually having to read and record the ad copy.<\/p>\n<p>Simmons made the statements on a recent <a href=\"https:\/\/open.spotify.com\/episode\/2ew8hgeQgo9CNwAl6EkJH0\">episode<\/a> of \u201cThe Bill Simmons Podcast,\u201d saying, \u201cThere is going to be a way to use my voice for the ads. You have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities for you.\u201d<\/p>\n<p>He said these ads could open up new opportunities for podcasters because they could geo-target ads \u2014 like tickets for a local event in the listener\u2019s city \u2014 or even create ads in different languages, with the host\u2019s permission.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Spotify\u2019s AI DJ, the company trained an AI on a real person\u2019s voice \u2014 that of its head of Cultural Partnerships and podcast host, Xavier \u201cX\u201d Jernigan. Now, the streamer may turn that same technology to advertising, it seems. According to statements made by The Ringer founder Bill Simmons, the streaming service is developing [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-164428","post","type-post","status-publish","format-standard","hentry","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/164428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=164428"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/164428\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=164428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=164428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=164428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}