{"id":161078,"date":"2023-03-26T18:24:01","date_gmt":"2023-03-26T23:24:01","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/03\/levis-will-supplement-human-models-with-ai-generated-fakes"},"modified":"2023-03-26T18:24:01","modified_gmt":"2023-03-26T23:24:01","slug":"levis-will-supplement-human-models-with-ai-generated-fakes","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/03\/levis-will-supplement-human-models-with-ai-generated-fakes","title":{"rendered":"Levi\u2019s will \u2018supplement human models\u2019 with AI-generated fakes"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/levis-will-supplement-human-models-with-ai-generated-fakes3.jpg\"><\/a><\/p>\n<p>Saw this coming 5 or 10 years back. Soon concept of being a model will be non existent. Probably by 2030. And, once can realistically animate and walk around and speak, end of actors and acting also.<\/p>\n<hr>\n<p>Levi\u2019s is partnering with an AI company on computer-generated fashion models to \u201csupplement human models.\u201d The company frames the move as part of a \u201cdigital transformation journey\u201d of diversity, equity, inclusion and sustainability. Although that sounds noble on the surface, Levi\u2019s is essentially hiring a robot to generate the <em>appearance<\/em> of diversity while ridding itself of the burden of paying human beings who represent the qualities it wants to be associated with its brand.<\/p>\n<p>Levi Strauss is partnering with Amsterdam-based digital model studio <a href=\"http:\/\/Lalaland.ai\">Lalaland.ai<\/a> for the initiative. Founded in 2019, the company\u2019s mission is \u201cto see more representation in the fashion industry\u201d and \u201ccreate an inclusive, sustainable, and diverse design chain.\u201d It aims to let customers see what various fashion items would look like on a person who looks like them via \u201chyper-realistic\u201d models \u201cof every body type, age, size and skin tone.\u201d<\/p>\n<p>Levi\u2019s <a data-i13n=\"cpos:1;pos:1\" href=\"https:\/\/www.levistrauss.com\/2023\/03\/22\/lsco-partners-with-lalaland-ai\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm: context_link;cpos:1;pos:1;itc:0\">announcement<\/a> echoes that branding, saying the partnership is about \u201cincreasing the number and diversity of our models for our products in a sustainable way.\u201d The company continues, \u201cWe see fashion and technology as both an art and a science, and we\u2019re thrilled to be partnering with <a href=\"http:\/\/Lalaland.ai\">Lalaland.ai<\/a>, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saw this coming 5 or 10 years back. Soon concept of being a model will be non existent. Probably by 2030. And, once can realistically animate and walk around and speak, end of actors and acting also. Levi\u2019s is partnering with an AI company on computer-generated fashion models to \u201csupplement human models.\u201d The company frames [\u2026]<\/p>\n","protected":false},"author":359,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,17],"tags":[],"class_list":["post-161078","post","type-post","status-publish","format-standard","hentry","category-robotics-ai","category-sustainability"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/161078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/359"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=161078"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/161078\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=161078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=161078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=161078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}