{"id":160286,"date":"2023-03-14T14:29:44","date_gmt":"2023-03-14T19:29:44","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2023\/03\/why-spotify-wants-to-look-like-tiktok-with-co-president-gustav-soderstrom"},"modified":"2023-03-14T14:29:44","modified_gmt":"2023-03-14T19:29:44","slug":"why-spotify-wants-to-look-like-tiktok-with-co-president-gustav-soderstrom","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2023\/03\/why-spotify-wants-to-look-like-tiktok-with-co-president-gustav-soderstrom","title":{"rendered":"Why Spotify wants to look like TikTok, with co-president Gustav S\u00f6derstr\u00f6m"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/why-spotify-wants-to-look-like-tiktok-with-co-president-gustav-soderstrom2.jpg\"><\/a><\/p>\n<p>You\u2019re going to have strong feelings about this redesign.<\/p>\n<p>Gustav S\u00f6derstr\u00f6m has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify\u2019s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app\u2019s homepage. As his boss, CEO Daniel Ek, put it last week, it\u2019s the biggest change Spotify has undergone since we introduced mobile.<\/p>\n<hr>\n<p>Spotify is launching a feed that will help you discover new artists, podcasts, and audiobooks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re going to have strong feelings about this redesign. Gustav S\u00f6derstr\u00f6m has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify\u2019s recent redesign, which introduces a visual, TikTok-like feed for [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-160286","post","type-post","status-publish","format-standard","hentry","category-futurism"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/160286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=160286"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/160286\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=160286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=160286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=160286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}