<\/p>\n
\u201cThis week, the viral aggregator ViralNova was acquired for $100 million dollars. Meanwhile, the Pitchfork spin-off film criticism site The Dissolve ceased operations with an internet_meaningful blogpost entitled \u201cThe End.\u201d The divergence between the missions and lifecycles of these two media projects that both launched in 2013 leave me wondering, \u201cWTF is value?\u201d It is certainly not creating #niche content for \u2018intelligent audiences.\u2019 Over the past two years, we\u2019ve learned that there isn\u2019t any actual monetizable \u2018cultural value\u2019 in building a content farm with an authoritative voice or domination of a niche area. Instead, it is more important to chase quantifiable human metrics by shoving lowbrow content in front of Facebook users. This is exactly what ViralNova has done better than most content farms\u2013it figured out the current system and #growth_hacked the hell out of it.\u201d Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" \u201cThis week, the viral aggregator ViralNova was acquired for $100 million dollars. Meanwhile, the Pitchfork spin-off film criticism site The Dissolve ceased operations with an internet_meaningful blogpost entitled \u201cThe End.\u201d The divergence between the missions and lifecycles of these two media projects that both launched in 2013 leave me wondering, \u201cWTF is value?\u201d It is [\u2026]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"class_list":["post-15392","post","type-post","status-publish","format-standard","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/15392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=15392"}],"version-history":[{"count":2,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/15392\/revisions"}],"predecessor-version":[{"id":64571,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/15392\/revisions\/64571"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=15392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=15392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=15392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}