{"id":152832,"date":"2022-12-14T13:23:37","date_gmt":"2022-12-14T19:23:37","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/12\/what-elon-musk-can-learn-from-steve-jobss-return-to-apple"},"modified":"2022-12-14T13:23:37","modified_gmt":"2022-12-14T19:23:37","slug":"what-elon-musk-can-learn-from-steve-jobss-return-to-apple","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/12\/what-elon-musk-can-learn-from-steve-jobss-return-to-apple","title":{"rendered":"What Elon Musk Can Learn from Steve Jobs\u2019s Return to Apple"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/what-elon-musk-can-learn-from-steve-jobss-return-to-apple2.jpg\"><\/a><\/p>\n<p>It\u2019s been just over a month since Elon Musk moved ahead with a $44 billion-dollar deal to buy Twitter and take the company private. These have been eventful weeks: Layoffs and resignations roughly halved the headcount at the company. Major changes to the service (Twitter Blue) have been rolled out only to be almost immediately rolled back, and Musk has begun to outline a new vision for what the company might become. On top of that, thousands of banned accounts have been reinstated, advertising is way down, and users have speculated about the service\u2019s impending collapse and searched out alternatives.<\/p>\n<hr>\n<p>Changing the strategic direction of an existing company is among the hardest management challenges out there. Most attempts fail. In trying to remake Twitter, Elon Musk has a daunting task ahead of him. There\u2019s precedent, however, for dramatically reimagining a major tech company: Steve Jobs\u2019 transformation of Apple after he returned to the company in 1997. And it may have important lessons for how Musk \u2014 and other leaders \u2014 can navigate the period of painful misalignment that comes with strategic change. Namely, how this period requires managers to commit to tough decisions in three areas: product, organization, and stakeholders.<\/p>\n<p>Page-utils class= article-utils\u2014vertical hide-for-print data-js-target= page-utils data-id= tag: blogs.harvardbusiness.org, 2007\/03\/31:999.345768 data-title= What Elon Musk Can Learn from Steve Jobs\u2019s Return to Apple data-url=\/2022\/12\/what-elon-musk-can-learn-from-steve-jobss-return-to-apple data-topic= Strategy data-authors= Andy Wu; Goran Calic data-content-type= Digital Article data-content-image=\/resources\/images\/article_assets\/2022\/12\/Dec22_13_1245242394-383x215.jpg data-summary=<\/p>\n<p>Jobs pulled off a difficult \u2014 and controversial \u2014 strategic realignment, offering lessons for Musk\u2019s attempts to transform Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been just over a month since Elon Musk moved ahead with a $44 billion-dollar deal to buy Twitter and take the company private. These have been eventful weeks: Layoffs and resignations roughly halved the headcount at the company. Major changes to the service (Twitter Blue) have been rolled out only to be almost immediately [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,2019],"tags":[],"class_list":["post-152832","post","type-post","status-publish","format-standard","hentry","category-business","category-elon-musk"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/152832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=152832"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/152832\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=152832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=152832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=152832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}