{"id":152522,"date":"2022-12-12T09:23:58","date_gmt":"2022-12-12T15:23:58","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/12\/thesun-think-of-your-domain-name-as-an-investment-in-a-prime-piece-of-online-real-estate"},"modified":"2022-12-12T09:23:58","modified_gmt":"2022-12-12T15:23:58","slug":"thesun-think-of-your-domain-name-as-an-investment-in-a-prime-piece-of-online-real-estate","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/12\/thesun-think-of-your-domain-name-as-an-investment-in-a-prime-piece-of-online-real-estate","title":{"rendered":"Thesun: Think of your domain name as an investment in a prime piece of online real estate"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/thesun.jpg\"><\/a><\/p>\n<p>Launching your business with a premium name can be like opening a retail store in a busy shopping district.<\/p>\n<p>Due to their short and memorable nature, many premium domains already receive significant type-in traffic. Your organization can utilize this established presence and existing traffic to attract customers, build your brand and gain recognition as an industry leader.<\/p>\n<p>You need a name that will resonate with your customers. The intuitive, memorable nature of premium names makes them ideal. A memorable name can be easier to brand and helps increase the likelihood of customers finding you, over your competitor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launching your business with a premium name can be like opening a retail store in a busy shopping district. Due to their short and memorable nature, many premium domains already receive significant type-in traffic. Your organization can utilize this established presence and existing traffic to attract customers, build your brand and gain recognition as an [\u2026]<\/p>\n","protected":false},"author":661,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-152522","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/152522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=152522"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/152522\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=152522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=152522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=152522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}