{"id":151270,"date":"2022-11-27T23:22:18","date_gmt":"2022-11-28T05:22:18","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/11\/in-the-metaverse-and-nft-2-0-marketers-should-focus-on-utility-and-community"},"modified":"2022-11-27T23:22:18","modified_gmt":"2022-11-28T05:22:18","slug":"in-the-metaverse-and-nft-2-0-marketers-should-focus-on-utility-and-community","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/11\/in-the-metaverse-and-nft-2-0-marketers-should-focus-on-utility-and-community","title":{"rendered":"In the metaverse and NFT 2.0, marketers should focus on utility and community"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/in-the-metaverse-and-nft-2-0-marketers-should-focus-on-utility-and-community2.jpg\"><\/a><\/p>\n<p><em>Check out the on-demand sessions from the Low-Code\/No-Code Summit to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers. <\/em><a href=\"https:\/\/attendees.bizzabo.com\/427958\/agenda?date=1667952000000\"><em>Watch now<\/em><\/a><em>.<\/em><\/p>\n<p>As we move into the NFT 2.0 technology space, we see a more innovative and accessible approach to creating a user-centric experience where participants can benefit from utility. <a href=\"https:\/\/venturebeat.com\/cloud\/how-web3-and-cloud3-will-power-collaborative-problem-solving-and-a-stronger-workforce\/\">Web3<\/a> marketers are also delving into how brands can position themselves to continue generating profit from NFT ventures while adding value to their products. However, for <a href=\"https:\/\/venturebeat.com\/2022\/05\/22\/how-nfts-need-to-evolve-in-order-to-survive-beyond-the-hype\/\">NFTs<\/a> to thrive in the Web3 ecosystem, consumers need storytelling and value proposition, especially in an environment where technology is constantly evolving.<\/p>\n<p>Web3 marketing agencies have been carefully implementing brands into the <a href=\"https:\/\/venturebeat.com\/virtual\/the-creation-of-the-metaverse-whats-real-whats-hype-and-where-were-headed\/\">metaverse<\/a> to build awareness and actual utility for consumers they engage with. However, for a brand to be true to its fan base, its digital assets must incorporate audience and community engagement to create a worthwhile experience and keep consumers coming back.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out the on-demand sessions from the Low-Code\/No-Code Summit to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers. Watch now. As we move into the NFT 2.0 technology space, we see a more innovative and accessible approach to creating a user-centric experience where participants can benefit from utility. Web3 [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3818,1522],"tags":[],"class_list":["post-151270","post","type-post","status-publish","format-standard","hentry","category-blockchains","category-innovation"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/151270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=151270"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/151270\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=151270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=151270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=151270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}