{"id":149753,"date":"2022-11-09T01:24:47","date_gmt":"2022-11-09T07:24:47","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/11\/from-pitless-cherries-to-softer-kale-this-startup-is-using-crispr-to-make-better-produce"},"modified":"2022-11-09T01:24:47","modified_gmt":"2022-11-09T07:24:47","slug":"from-pitless-cherries-to-softer-kale-this-startup-is-using-crispr-to-make-better-produce","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/11\/from-pitless-cherries-to-softer-kale-this-startup-is-using-crispr-to-make-better-produce","title":{"rendered":"From Pitless Cherries to Softer Kale, This Startup Is Using CRISPR to Make Better Produce"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/hzCwZVRoknE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Based on marketing activation events the company ran over the summer in Seattle, Austin, and Palo Alto, the outlook for their first product looks pretty rosy. They gave away bags of salad (which were clearly labeled as being gene-edited) consisting of red-and green-leaf mustard greens, and asked people to complete a short survey about it. Adams estimated that more than 6,000 people tried the salads, and over 90 percent responded that they were \u201cvery motivated\u201d or \u201csomewhat motivated\u201d to buy the product.<\/p>\n<p><b>A New Green Revolution?<\/b><\/p>\n<p>Helping people make healthier dietary choices is just one benefit that CRISPR could bring to produce. Its possibilities are wide-ranging, as evidenced by PairWise\u2019s work to create fruit trees that can grow in different climates and yield food that\u2019s easier to harvest. It\u2019s not unlike <a href=\"https:\/\/www.nobelprize.org\/prizes\/peace\/1970\/borlaug\/biographical\/\">Norman Borlaug\u2019s<\/a> work back in the 1940s to create a high-yield wheat seed that was resistant to stem rust\u2014a project that ended up <a href=\"https:\/\/www.thoughtco.com\/green-revolution-overview-1434948\">saving millions<\/a> of people from hunger and famine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based on marketing activation events the company ran over the summer in Seattle, Austin, and Palo Alto, the outlook for their first product looks pretty rosy. They gave away bags of salad (which were clearly labeled as being gene-edited) consisting of red-and green-leaf mustard greens, and asked people to complete a short survey about it. [\u2026]<\/p>\n","protected":false},"author":661,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,412],"tags":[],"class_list":["post-149753","post","type-post","status-publish","format-standard","hentry","category-biotech-medical","category-genetics"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/149753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=149753"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/149753\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=149753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=149753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=149753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}