{"id":147520,"date":"2022-10-04T15:23:21","date_gmt":"2022-10-04T20:23:21","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/10\/bruce-willis-denies-selling-deepfake-rights-to-deepcake"},"modified":"2022-10-04T15:23:21","modified_gmt":"2022-10-04T20:23:21","slug":"bruce-willis-denies-selling-deepfake-rights-to-deepcake","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/10\/bruce-willis-denies-selling-deepfake-rights-to-deepcake","title":{"rendered":"Bruce Willis denies selling deepfake rights to Deepcake"},"content":{"rendered":"

<\/a><\/p>\n

On Friday, Ars Technica reported that Bruce Willis had sold his likeness<\/a> for use in deepfakes, according to The Telegraph. Dozens of news sites repeated the Telegraph\u2019s claim. Over the weekend, the BBC discovered that Bruce Willis has \u201cno partnership or agreement\u201d<\/a> with the firm Deepcake, which is based in Georgia, the Eurasian republic.<\/p>\n

It\u2019s unclear how the inaccurate claim originated at The Telegraph<\/a>. While reporting last Friday, we attempted to verify some of the claims in the original Telegraph article (such as Willis being the first actor to sell his deepfake rights), but we could not do so, and we noted that in the report. We also noted that Deepcake is doing business in America under a corporation registered in Delaware. However, we failed to follow through with verifying the entire claim, and we apologize for the error and for repeating the erroneous information.<\/p>\n

It\u2019s unclear if Deepcake ever had the rights to use Bruce Willis\u2019 likeness on its website<\/a> or in its marketing materials. Deepcake told the BBC, \u201cWhat he definitely did is that he gave us his consent (and a lot of materials) to make his Digital Twin.\u201d Deepcake also claims, per The Hollywood Reporter<\/a>, that the company\u2019s involvement with Willis arrived through the Creative Artists Agency<\/a> for use in a 2021 Russian cell phone commercial. However, Willis\u2019 representatives still deny having any involvement with the company.<\/p>\n","protected":false},"excerpt":{"rendered":"

On Friday, Ars Technica reported that Bruce Willis had sold his likeness for use in deepfakes, according to The Telegraph. Dozens of news sites repeated the Telegraph\u2019s claim. Over the weekend, the BBC discovered that Bruce Willis has \u201cno partnership or agreement\u201d with the firm Deepcake, which is based in Georgia, the Eurasian republic. It\u2019s [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,1512],"tags":[],"class_list":["post-147520","post","type-post","status-publish","format-standard","hentry","category-business","category-mobile-phones"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/147520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=147520"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/147520\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=147520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=147520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=147520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}