{"id":147457,"date":"2022-10-03T13:23:07","date_gmt":"2022-10-03T18:23:07","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/10\/tim-cook-is-latest-ceo-to-question-the-metaverse"},"modified":"2022-10-03T13:23:07","modified_gmt":"2022-10-03T18:23:07","slug":"tim-cook-is-latest-ceo-to-question-the-metaverse","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/10\/tim-cook-is-latest-ceo-to-question-the-metaverse","title":{"rendered":"Tim Cook is latest CEO to question the \u2018metaverse\u2019"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/tim-cook-is-latest-ceo-to-question-the-metaverse2.jpg\"><\/a><\/p>\n<p>\u201cI always think it\u2019s important that people understand what something is,\u201d Cook <a href=\"https:\/\/www.rtlnieuws.nl\/tech\/artikel\/5336713\/apple-ceo-topman-tim-cook-interview-augmented-reality-onderwijs-programmeren\">told Dutch publication Bright<\/a> (<a href=\"https:\/\/www-rtlnieuws-nl.translate.goog\/tech\/artikel\/5336713\/apple-ceo-topman-tim-cook-interview-augmented-reality-onderwijs-programmeren?_x_tr_sl=nl&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=wapp\">via Google Translate<\/a>). \u201cAnd I\u2019m really not sure the average person can tell you what the metaverse is.\u201d In other words, despite persistent reports of Apple\u2019s interest in building <a href=\"https:\/\/trib.al\/2022\/6\/24\/23181334\/apples-ar-vr-headset-january-2023-ming-chi-kuo-release-date-prediction\">all manner of AR and VR hardware<\/a>, Cook isn\u2019t ready to claim that the company is working towards any so-called \u201cmetaverse.\u201d<\/p>\n<p>Mark Zuckerberg has a different view. Earlier this year, the Meta CEO told his employees that the company is in a \u201c<a href=\"https:\/\/trib.al\/2022\/7\/26\/23279478\/meta-apple-mark-zuckerberg-metaverse-competition\">very deep, philosophical competition<\/a>\u201d with Apple to build the metaverse. \u201cThis is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,\u201d Zuckerberg said, contrasting what he says is Apple\u2019s closed approach with Meta\u2019s more interoperable development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI always think it\u2019s important that people understand what something is,\u201d Cook told Dutch publication Bright (via Google Translate). \u201cAnd I\u2019m really not sure the average person can tell you what the metaverse is.\u201d In other words, despite persistent reports of Apple\u2019s interest in building all manner of AR and VR hardware, Cook isn\u2019t ready [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1498,1879],"tags":[],"class_list":["post-147457","post","type-post","status-publish","format-standard","hentry","category-augmented-reality","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/147457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=147457"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/147457\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=147457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=147457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=147457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}