{"id":145992,"date":"2022-09-09T15:24:29","date_gmt":"2022-09-09T20:24:29","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/09\/artificial-intelligence-and-the-future-of-marketing"},"modified":"2022-09-09T15:24:29","modified_gmt":"2022-09-09T20:24:29","slug":"artificial-intelligence-and-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/09\/artificial-intelligence-and-the-future-of-marketing","title":{"rendered":"Artificial Intelligence And The Future Of Marketing"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/z0SZAhRUrXw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the most financial impact. This means that if you\u2019re a marketer and you\u2019re not using AI, you\u2019re missing out on the benefits of what is possibly the most transformational technology.<\/p>\n<p>Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely.<\/p>\n<hr>\n<p>Artificial intelligence is currently transforming marketing. Here, we look at the most exciting opportunities when it comes to using AI in marketing and explore where they are already being tapped.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the most financial impact. This means that if you\u2019re a marketer and you\u2019re [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,45,6],"tags":[],"class_list":["post-145992","post","type-post","status-publish","format-standard","hentry","category-business","category-finance","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/145992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=145992"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/145992\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=145992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=145992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=145992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}