{"id":142284,"date":"2022-07-16T04:22:32","date_gmt":"2022-07-16T09:22:32","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/07\/elon-musks-brother-ramps-up-vertical-farming-venture"},"modified":"2022-07-16T04:22:32","modified_gmt":"2022-07-16T09:22:32","slug":"elon-musks-brother-ramps-up-vertical-farming-venture","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/07\/elon-musks-brother-ramps-up-vertical-farming-venture","title":{"rendered":"Elon Musk\u2019s brother ramps up vertical farming venture"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/VxRNoSSkLkE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Circa 2020<\/p>\n<hr>\n<p>In 2016, Elon Musk\u2019s younger brother, <a href=\"https:\/\/money.cnn.com\/2015\/09\/03\/news\/companies\/kimbal-musk-kitchen-community\/index.html\">Kimbal Musk<\/a> co-founded Brooklyn-NY-based vertical-farming operation <a href=\"https:\/\/squarerootsgrow.com\/\">Square Roots<\/a> as part of a broader quest to grow fresh, local produce close to population centres and empower young people to participate in the sustainable urban farming trend. Over four years, Square Roots has grown more than 120 varieties of crop, including salad greens, vegetables and strawberries.<\/p>\n<p>In February 2020, Musk told <em>CNN Business<\/em> the company plans to open a Square Roots \u2018Super Farm\u2019, with 25 climate-controlled shipping containers, cold storage facilities, biosecurity infrastructure and the technology required to operate a commercial-scale vertical farm, in less than three months.<\/p>\n<p>\u201cA lot of smart money and capital is entering the space,\u201d Square Roots CEO Tobias Peggs told <em>CNN Business<\/em>. \u201cThe quality of food that can now be produced in these indoor systems is at least on par with the best organic field grown food you can buy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Circa 2020 In 2016, Elon Musk\u2019s younger brother, Kimbal Musk co-founded Brooklyn-NY-based vertical-farming operation Square Roots as part of a broader quest to grow fresh, local produce close to population centres and empower young people to participate in the sustainable urban farming trend. Over four years, Square Roots has grown more than 120 varieties of [\u2026]<\/p>\n","protected":false},"author":513,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2019,17],"tags":[],"class_list":["post-142284","post","type-post","status-publish","format-standard","hentry","category-elon-musk","category-sustainability"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/142284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/513"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=142284"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/142284\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=142284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=142284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=142284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}