{"id":140068,"date":"2022-06-01T21:02:17","date_gmt":"2022-06-02T02:02:17","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/06\/data-is-the-strongest-currency-in-marketing-and-there-may-be-too-much-of-it"},"modified":"2022-06-01T21:02:17","modified_gmt":"2022-06-02T02:02:17","slug":"data-is-the-strongest-currency-in-marketing-and-there-may-be-too-much-of-it","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/06\/data-is-the-strongest-currency-in-marketing-and-there-may-be-too-much-of-it","title":{"rendered":"Data is the strongest currency in marketing and there may be too much of it"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/data-is-the-strongest-currency-in-marketing-and-there-may-be-too-much-of-it.jpg\"><\/a><\/p>\n<p><b>Marketing and the need for data rules<\/b><\/p>\n<p>Legislators and decision-makers worldwide have also been active in regulating data although it\u2019s almost impossible to keep pace with change in many places. The genuine exploitation of data requires rules and regulations, as growth always increases the potential for misuse. The task of technology companies is to build <a href=\"https:\/\/venturebeat.com\/2022\/03\/29\/dont-take-data-for-granted\/\">data pipelines<\/a> that ensure the trust and security of AI and analytics.<\/p>\n<p>Data is the new currency for businesses, and the overwhelming growth rate of it can be intimidating. The key challenge is to harness data in a way that benefits both marketers and consumers who produce it. And in doing this, manage the \u201cbig data\u201d in an ethically correct and consumer-friendly way. Luckily, there are many great services for analyzing data, effective regulation to protect consumers\u2019 rights and a never-ending supply of information at our hands to make better products and services. The key for businesses is to embrace these technologies so that they can avoid sinking in their own data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing and the need for data rules Legislators and decision-makers worldwide have also been active in regulating data although it\u2019s almost impossible to keep pace with change in many places. The genuine exploitation of data requires rules and regulations, as growth always increases the potential for misuse. The task of technology companies is to build [\u2026]<\/p>\n","protected":false},"author":662,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,41,6,1492],"tags":[],"class_list":["post-140068","post","type-post","status-publish","format-standard","hentry","category-business","category-information-science","category-robotics-ai","category-security"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/140068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=140068"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/140068\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=140068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=140068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=140068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}