{"id":13887,"date":"2015-03-31T15:00:32","date_gmt":"2015-03-31T22:00:32","guid":{"rendered":"http:\/\/lifeboat.com\/blog\/?p=13887"},"modified":"2017-06-04T12:00:30","modified_gmt":"2017-06-04T19:00:30","slug":"an-emerging-science-of-clickbait","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2015\/03\/an-emerging-science-of-clickbait","title":{"rendered":"An Emerging Science of Clickbait"},"content":{"rendered":"<p>MIT Technology Review -<\/p>\n<p><br \/> In the world of Internet marketing and clickbait, the secret of virality is analogous to the elixir of life or the alchemy that turns lead into gold. It exists as a kind of Holy Grail that many search for and few, if any, find.<\/p>\n<p>The key question is this: what is the difference between stories that become viral and those that don\u2019t?<a href=\"http:\/\/www.technologyreview.com\/view\/536161\/an-emerging-science-of-clickbait\/\" target=\"_blank\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MIT Technology Review \u2014 In the world of Internet marketing and clickbait, the secret of virality is analogous to the elixir of life or the alchemy that turns lead into gold. It exists as a kind of Holy Grail that many search for and few, if any, find. The key question is this: what is [\u2026]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418,27],"tags":[],"class_list":["post-13887","post","type-post","status-publish","format-standard","hentry","category-internet","category-journalism"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/13887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=13887"}],"version-history":[{"count":2,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/13887\/revisions"}],"predecessor-version":[{"id":64781,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/13887\/revisions\/64781"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=13887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=13887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=13887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}